Head of Marketing, THG Fluently

Reporting to: Fluently MD

About THG Fluently

For 23 years, Fluently has provided expert translation services to major brands around the world, and since 2018 has been part of the tech giant, THG Ingenuity. Whilst continuing to partner with businesses across multiple industries in their international ambitions, we now also form a key role within the THG Ingenuity ecosystem. THG Ingenuity allows brands to tap into cutting edge commerce solutions from technology, creative to fulfilment services. Fluently enables brands to enter and disrupt international markets through localisation, ensuring no market is out of reach.

 

About the role: 

 

The Head of Marketing will lead the development and execution of strategies that drive awareness, generate qualified leads, and support sales growth. This is a pivotal role within our B2B Marketing team, responsible for owning campaigns end to end – from insight and planning through to delivery, measurement and optimisation. You’ll work cross-functionally with Sales, Product, Channel and Creative teams to deliver compelling messaging and results-driven campaigns across digital, content, events, and paid channels. 

 

Role & Responsibilities: 

 

• Definition & delivery of the end-to-end Marketing plan for THG Fluently in context of the GTM plan, with campaign components across Website, Social Commerce and Agentic AI.

 

• Definition & management of the full-year Marketing budget, ensuring ongoing optimisation in accordance with results and delivery to target across the full lead funnel.

 

• Development & ongoing management of the THG Fluently lead model to govern Marketing ROI.

 

• Definition & delivery of an integrated campaign structure which delivers sufficient lead generation, lead nurture and lead close. This will involve working closely with Operations, Technology, Sales, Teams across THG Ingenuity & Business Development.

 

• Management and coordination of all stakeholders which will bring campaigns to life – from content production through to performance channels, SEO & content, PR, product marketing, Events & CRM.

 

• Ownership of briefs to all channels on any hygiene projects to boost performance in line with your overall short, medium & long-term strategy.

 

• Close alignment with Ingenuity marketing operations to ensure sufficient performance intel + optimisation across campaign delivery & website performance.

 

• Close alignment with Product Teams to ensure all solutions are showcased in the correct way, providing a solid platform to be amplified in market.

 

• Preference for experience in the localisation industry and involved in rebranding campaigns to align with AI products and tools.

 

• Reporting ownership to senior stakeholders to update on strategic progress + Marketing performance.

 

KPIs: 

 

• Effectiveness of Marketing strategy short & long-term
• Hard KPIs – MQLs, SQLs, SQOs, new webform completions, Marketing generated B2B deals won, ROI
• Soft KPIs – Website visits & engagement, social impressions (paid + organic), PR share of voice, channel performance