Resource Type: Case Studies
Tag: Fulfilment
CASE STUDY
Within three months, four regional sites were launched, improving stock accuracy, outperforming trading targets, and driving a +309% increase in daily traffic during a major product release.
Resource Type: Case Studies
CASE STUDY
HYROX: Global DTC Merch at Scale
Within three months, four regional sites were launched, improving stock accuracy, outperforming trading targets, and driving a +309% increase in daily traffic during a major product release.
In just three months, THG Fulfil transformed the DTC operation of one of the world’s fastest growing fitness racing brands, evolving HYROX from a single global storefront into a fully localised model across the UK, EU, US and Australia.
By aligning each regional site with local fulfilment and market-specific stock allocation, HYROX simplified operational complexity while delivering a more seamless customer experience.
The new infrastructure improved stock accuracy, streamlined inventory management, and created a scalable foundation for continued international growth, with a recent product launch driving a +309% increase in daily traffic.
The Challenge
To match HYROX’s exponential global growth, the brand required a sophisticated DTC infrastructure capable of handling localized demand at scale.
As HYROX expanded its international event footprint, the existing merchandising setup needed to evolve into a more scalable, market-specific model.
- A single global site was serving all markets
- Stock was distributed across multiple warehouses
- There was increasing complexity in global stock allocation across regions
HYROX required a scalable, international DTC solution that could support global expansion while delivering a seamless, localised customer experience.
The Solution
- Transitioned HYROX from a single global store to four localized sites: UK, EU, US, and Australia.
- Connected each site to its respective local warehouse, ensuring accurate, market-specific stock availability.
- Delivered the transition from one site to four within approximately three months across Q4.
- Enabled a high-performance retail infrastructure, working in partnership with HYROX to support both brand growth and DTC excellence.
- Continues to evolve the DTC model alongside HYROX, supporting ongoing launches and merchandising expansion.
The Results
- Improved stock accuracy and optimized global inventory allocation across markets.
- Delivered strong overperformance against trading targets at site level.
- High-velocity launch capability: a recent trainer launch increased average daily traffic sessions by +309% (vs. average sessions since site launch).
- Established a scalable, localised DTC model ready to support HYROX’s continued global growth.