Through the implementation of a scalable, technology-enabled fulfilment solution, we transformed Maurten’s US operations; delivering greater capacity, improved performance and a foundation for long-term growth.

The Challenge

Maurten, a high-performance sports nutrition brand trusted by elite athletes, approached THG Fulfil when their existing 3PL provider could no longer support their growth ambitions in the US.

Their incumbent partner struggled to:

• Support Maurten’s projected 3x growth in the US
• Deliver competitive SLAs and delivery promises aligned with Maurten’s high-performance brand and product proposition
• Invest in technology and operational infrastructure to support long-term scaling
• Provide a vertically integrated fulfilment model, limiting efficiency and stability

Maurten needed a future-proof fulfilment partner capable of supporting rapid growth while maintaining the operational excellence their brand demands.

The Solution

THG Fulfil partnered with Maurten to design and launch a scalable, technology-enabled fulfilment solution in the US.

What We Delivered:

• End-to-end automated fulfilment operations in the US
• An operational model tailored to Maurten’s needs, with additional capacity to support future growth
• A globally standardised and expandable fulfilment solution
• A dedicated B2B operational support team
• Integrated communication channels 
• New technology developments with internal solutions teams ahead of the MSA
• International rollout for market expansion

The Results

The partnership quickly delivered measurable impact:

• 50,000+ orders fulfilled in April - May 2025 alone
• 3-month implementation timeline from project kick-off to operational launch
• A scalable fulfilment operation designed to support Maurten’s continued growth.

By combining automation, operational expertise, and integrated technology, THG Fulfil enabled Maurten to scale confidently in a critical growth market.

Find out more about our fulfilment solutions for nutrition and performance brands.