" THG’s commerce arm Ingenuity has expanded its alliance with Williams Racing to power the team’s Formula 1 2024 season merchandising collection via its global fulfilment solution.

The multi-year agreement is part of a wider partnership between the two, which saw THG become the team’s official partner across Nutrition, Technology & E-commerce and Sustainability.

By offering sustainable and next day delivery options at checkout with a 00:30am cut-off, “Williams Racing can elevate their proposition and engage with fans throughout their journey”, said THG. "

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