Tata Consumer Products GB and THG Ingenuity Partner to Accelerate Digital Growth 

THG Ingenuity, the proprietary SaaS, robotics and operations platform for global ecommerce, announces that it has been selected as the strategic ecommerce partner in the UK for Tata Consumer Products GB Limited for its tea and wellness brands teapigs, Good Earth and Organic India.  

Under this appointment THG Ingenuity will focus on driving the direct-to-consumer digital growth of these brands. By leveraging THG Ingenuity’s integrated technology, fulfilment, and creative capabilities, the partnership aims to deliver a seamless, premium online shopping experience for consumers to support the brands’ long-term expansion goals.

The appointment, structured around a shared ambition to elevate the consumer journey, will see three core pillars of THG Ingenuity’s solutions brought together to provide a unified, frictionless consumer experience from the initial digital interaction through to delivery:
•    THG Commerce will design, build, and host branded direct-to-consumer websites to provide an intuitive, engaging shopping experience for consumers.
•    THG Fulfil will manage end-to-end fulfilment and customer service operations, ensuring a reliable, efficient delivery experience for retail consumers and trade partners alike. 
•    THG Studios will provide dedicated creative services to support the brands’ digital marketing, helping to bring their unique stories and values to life across all channels.

Darren Rajanah, Chief Revenue Officer, THG Ingenuity said: “We are proud to have been appointed by Tata Consumer Products GB. The collaboration is a true end-to-end partnership, bringing together our integrated commerce, fulfilment, and creative capabilities to deliver an exceptional, seamless experience for their consumers. We look forward to working closely with the Tata team to support their long-term growth ambitions.”

Mat Bird, Marketing Director at Tata Consumer Products GB Ltd, said: "Our brands have been built on quality, trust and strong connections with consumers. Whether consumers discover our brands through retailers or engage with us directly online, it is important that every interaction reflects the high standards our brands are known for. This appointment will help us strengthen the direct-to-consumer experience for teapigs, Good Earth and Organic India, complementing the excellent experience consumers receive through our valued retail partners while supporting the continued growth of our brands."