
Case Studies
Delivering International DTC Expansion: THG Ingenuity x ELEMIS
In 2020, premium skincare brand ELEMIS partnered with THG Ingenuity to rapidly scale its DTC expansion. The result? A five-year digital roadmap delivered in just 10 months, with 16 sites launched across Europe and APAC.
Key highlights include:
10
months to deliver a 5-year expansion plan
16
international sites launched
132,000
new customers acquired across EU markets