Senior Brand Marketing Manager

The Senior Brand Marketing Manager is responsible for planning, developing, implementing and managing the end-to-end brand marketing strategy for Hale Country Club & Spa and King Street Townhouse Hotel. 

Main Responsibilities 

• Provide strategic leadership to shape and drive the long-term brand vision for each luxury property within the THG Experience portfolio. 
• Lead a small team in delivering brand strategy from ideation through to execution, developing cohesive and elevated brand identities, storytelling, and creative direction. 
• Develop and execute comprehensive marketing strategies that enhance brand equity, increase awareness, and support commercial goals including customer acquisition, guest retention, and revenue growth. 
• Oversee multi-channel brand programs, establishing strategy, forecasts, budgets, and measurement frameworks to ensure strong performance across all touchpoints. 
• Own the delivery of marketing and brand projects from start to finish—leading cross-functional collaboration, managing stakeholder communication, and leveraging internal teams. 
• Review and support the creation of luxury-standard content across all mediums, with hands-on creative input and brand guardianship. 
• Partner with commercial, operations, guest experience, and digital teams to understand target audiences, emerging market trends, and the competitive landscape, ensuring brand activity is insight-led. 
• Direct the development and execution of compelling multi-channel campaigns, including digital, social, email, partnerships, print, brand collaborations, and video. 
• Generate innovative brand strategies and initiatives to elevate portfolio visibility and attract high-value guests to each property. 
• Lead annual and monthly planning cycles, ensuring alignment, cross-department collaboration with our Sales team, and timely project delivery. Analyse marketing performance and provide data-driven recommendations to enhance ROI. 
• Monitor key brand and marketing metrics, delivering regular reports and actionable insights to senior stakeholders. 
• Stay ahead of luxury hospitality trends, industry developments, and emerging technologies to maintain competitive advantage and drive continual brand innovation. 
• Continuously review and optimise workflows, processes, and team operations to increase efficiency and elevate creative output. 
• Ensure all brand communications across touchpoints are aligned, consistent, on-brand, and grounded in delivering exceptional guest experiences. 
• Identify trends and insights and optimise spend and performance based on the insight.   
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and client touch points.   
• Other tasks or duties as assigned.   

Knowledge/Experience/Technical Skills/Behaviours  
Essential Skills:   

• Strong commercial understanding of the luxury hospitality sector. 
• Proven ability to lead a creative and marketing team toward a shared mission. 
• Strong organisational skills with the ability to prioritise and structure team delivery in a fast-paced environment. 
• Excellent communicator - can give clarity and set direction. 
• Exceptional writing, editing, and brand storytelling skills. 
• Critical thinker with strong problem-solving skills. 

Essential Behaviours: 

• Strong leadership with the ability to guide both creative and strategic functions 
• Passionate about delivering exceptional, elevated brand experiences 
• Collaborative team player 
• Creative thinker 
• Organised and detail-oriented 
• Assertive, proactive, and brings a positive “can-do” attitude to every challenge. 

Benefits:

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.