A Case Study With Access Corporate Group

Join THG Society's General Manager, Laura Donadio, as she sits down with Livia Wang to explore how the CEO and founder launched her business, Access Corporate Group, scaling it into the global brand it is today.

21/09/2023

30 minutes

Livia Wang, CEO & Founder of Access Corporate Group
Hosted by Laura Donadio, General Manager of THG Society

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Influencer strategy, smart customer segmentation, colleagues as customers, the blending of AI and martech - this session is full of essential insights and lessons that are vital in the future for commerce.

Discover:

The importance of colleagues as consumers.
The key to engaging young consumers that have grown up with social commerce.
Why we need to look deeper within trends to identify what consumers aren't telling us.

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This session may contain strong language.