Becoming Truly Omnichannel: A Matalan Case Study
Join us as we sit down with the Matalan's Chief Customer and Omnichannel Officer, Ali Jones, and Ingenuity's Head of Customer Success to talk about Matalan’s digital transformation journey.
Ali Jones, Chief Customer Officer - Matalan
Lucy Ahmad, Head of Customer Success - Ingenuity
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- Matalan's plan for building on its brand heritage while appealing to today's market.
- The importance of setting expectations and aligning communications in a partnership.
- The evolution of behaviors for online and offline shoppers.
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This session may contain strong language.