Time for a New Foundation: How Beauty Brands Can Leverage Better Connection to Customers in the Digital Era
What does the digital future hold for beauty brands? Our panel got together to share their insights and predictions.
Millie Kendall, CEO - British Beauty Council
Chester Scott, Global Marketing Director - THG
Paul Bonner, Group Marketing Director - THG
Hosted by Alice Harper, Managing Director - Beauty - Ingenuity
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- Why technology and personalization is so crucial for beauty brands.
- How personalization can spark and support discovery of a brand.
- The importance and value of the feedback loop.
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This session may contain strong language.
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