The shopper journey is evolving, becoming both fragmented as brands strive to reach customers across multiple touchpoints, yet also seamless in how these touchpoints create the consumer's end-to-end experience of a brand from first interaction to the moment of purchase. 

With the launch of our latest report in collaboration with The Future Laboratory, we explore this journey in depth to understand the key trends and behaviours that are set to impact the relationships between brands and their consumers, offering insights into the opportunities on the horizon for ecommerce brands, including: 

• Neo-collective consumerism 
• Empathy schemes 
• Metachannel immersion