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Informed by data, not led by data - Using the right data in decision making

Good data provides indisputable evidence, whilst anecdotal evidence, assumptions, or abstract observation might lead to taking action based on an incorrect conclusion.

During this discussion with data leaders at THG Ingenuity we'll cover what it means to be data informed, how brands can identify the most useful data and use it to make the most impactful decisions.

Today's Ambition, Tomorrow's Success - 2023 registrations opening soon!