Press Releases

THG Studios, the award-winning creative marketing agency, has set a new global benchmark for interactive brand experience with its landmark ‘Runway to the Future’ event. The production has been officially certified as the World’s First AI-Driven Immersive, Shoppable Catwalk by the WRCA (World Record Certification Agency). 

The addition of Evri, Geekplus, Zencargo and THG Fulfil as sponsors underscores the importance of fulfilment and final-mile delivery in the instantly shoppable future of fashion.

Adam Mandelstam joins as Executive Creative Director and Rob Sanderson as Group Creative Director to enhance creative and brand experience capabilities.

The landmark fashion experience will transform a traditional runway into the world’s first AI-driven immersive, shoppable catwalk.

Powered by Google Cloud technology, the interactive court provides a state-of-the-art backdrop for brand storytelling in the UK’s fastest growing sport.  

A new era for intelligent, personalised experiences. 

THG Commerce and Smart Works Greater Manchester have joined forces. See how their new charity partnership will empower women and break the cycle of hardship.

Fusing 70s nostalgia with contemporary creativity, THG Studios and Soho House joined forces for the latest Wax Tales event. Discover how we transformed our Manchester hub into a living brand experience with immersive storytelling and a bespoke set design featuring comedian Asim Chaudry.

From the initial concept to the final cut, see how THG Studios created the empowering new national TV campaign for fashion retailer Damart. Watch the ad and explore the full story behind our partnership.

THG Fulfil has launched its new Checkout solution, a powerful platform designed to simplify cross-border commerce and boost conversion rates by up to 15%. Discover how this integrated service provides localised payment options and handles global tax and duty compliance, allowing brands to scale into 200 markets faster than ever before.

THG Commerce, now an official TikTok Shop Partner, has unveiled enhanced social commerce capabilities. This gives brands an unparalleled, end-to-end solution to drive awareness and sales directly on social platforms, tapping into the future of retail where consumers are most engaged.

THG Studios announces a significant seven-figure investment in cutting-edge Virtual Production technology, bringing a new era of flexibility and creative freedom to brands. This innovation maximises budgets by blending physical and digital elements in real-time, offering television-quality production with remarkable cost and time efficiencies.