How Food & Beverage Brands Can Win on Social Without Losing Authenticity - THG Ingenuity

Skip to main content

THG Commerce
THG Fulfil
THG Studios
About Us
Case Studies

THG Commerce

Featured Resource

Three Vital Proteins products and a chemex coffee on marble worktop

Vital Proteins – A Day Bigger Than Black Friday

Why THG Commerce?

Complete Solution

Entering New Markets

Performance Marketing

Social Commerce

Industries

Resources

Events & Webinars

THG Fulfil

Featured Resource

Woman holding Holland and Barrett box

Holland & Barrett: Transforming Fulfillment for Speed, Scale and Service

Why THG Fulfil?

Global Ecommerce Fulfillment

B2B Retail Fulfillment

Software Provider

Automation & Optimization

Courier Management

Reverse Logistics

Consultancy Services

Customer Services

Autostore Distributor

Industries

Resources

Events & Webinars

THG Studios

Featured Resource

Four-grid imagery of a model smiling, a serum being spread on a surface, watches on display and a smiling woman wearing a hat

Delivering Premium Creative AI Visuals for Avolta

Why THG Studios?

Strategy & Creative

Content Production

Creative Innovation

Virtual Production

Hire THG Studios

Industries

Food & Beverage

Travel & Leisure

Financial Services

Media & Entertainment

Resources

Events & Webinars

About Us

Investor Relations

Commerce Solutions

Removing the barriers to ecommerce growth by unifying technology, global fulfillment, and performance marketing.

Why THG Commerce?
Complete Solution
B2B
Entering New Markets
Marketplaces
Omnichannel
Performance Marketing
Retail Media
Social Commerce
Industries
Case Studies
Resources

Featured Resource

Vital Proteins – A Day Bigger Than Black Friday

Customer obsessed 3PL

Delivering world-class ecommerce warehousing, fulfillment, and courier solutions.

Why THG Fulfil?
Global Ecommerce Fulfillment
B2B Retail Fulfillment
Software Provider
Automation & Optimization
Courier Management
Reverse Logistics
Consultancy Services
Customer Services
Autostore Distributor
Industries
Case Studies
Resources

Featured Resource

Holland & Barrett: Transforming Fulfillment for Speed, Scale and Service

Creative & Marketing Services

Providing fully integrated creative & production services.

Why THG Studios?
Strategy & Creative
Content Production
Brand Health
Marketing
Creative Innovation
Virtual Production
Hire THG Studios
Industries
Case Studies
Resources

Featured Resource

Delivering Premium Creative AI Visuals for Avolta

Our Values
Investor Relations
Press Releases
In The Press
Open Roles

Home
/Resources
/Blog
/Trend Jacking Vs Brand Building Food Beverage Social Media Authenticity
/Trend Jacking Vs Brand Building Thank You

Thank you for submitting a form.

One of our team will be in touch soon.

Follow us on Linkedin

(opens in a new tab)

(opens in a new tab)

(opens in a new tab)

(opens in a new tab)

Solutions
About us

Terms & conditions
Privacy policy
Tax strategy

© 2025 THG Ingenuity Ltd. All rights reserved