This Infographic explores the rise of DTC ecommerce driven by consumer demand for more connected, personalised brand experiences. 

This infographic explores the power of online marketplaces in global ecommerce, with sales projected to reach $8.3 trillion by 2025.

This infographic explores the explosive growth of social commerce, projected to reach $1.2 trillion by 2025.

Once your brand has mastered pricing, language and market fit, the next challenge in global expansion is operational. Successful localisation does not end at checkout; it lives and breathes through fulfilment, logistics, channel strategy and customer experience after purchase. 

For beauty and nutrition brands, where product integrity, delivery speed and consistency define reputation, fulfilment strategy can make or break your international performance. In this second article of THG Ingenuity’s localisation series, we explore how leaders can design fulfilment and channel ecosystems that balance customer experience, cost efficiency and brand control. 

For ambitious beauty and nutrition brands, international expansion is no longer optional; it is essential. However, global growth is not simply about opening more online stores. Success depends on mastering localisation: pricing strategy, language experience, and market fit. 

In this first part of our localisation series, we explore the practical and strategic best practices for building your global ecommerce foundations properly, with a focus on beauty and nutrition.

The path to global growth is now paved with marketplaces, but not all lead to profit. A scattergun approach is a recipe for failure; strategic selection is paramount. This article provides the framework for aligning your brand's unique needs with the right platform capabilities, ensuring your expansion is both powerful and profitable.

THG Ingenuity helped wellness brand Vital Proteins amplify their feature on ITV's This Morning, driving a 1,026% spike in sales compared to the previous day. Discover how we turned exposure into performance in our latest case study.

In 2020, premium skincare brand ELEMIS partnered with THG Ingenuity to rapidly scale its DTC expansion. The result? A five-year digital roadmap delivered in just 10 months, with 16 sites launched across Europe and APAC. 

Key highlights include:
 

LOOKFANTASTIC partnered with THG Commerce to launch a new retail concept in Altrincham, creating an elevated beauty destination that seamlessly merges the convenience of online shopping with the tactile, personalised experience of a physical store.

The results so far: