Beauty industry trends across the Australian market

Did you know that 74% of Australian consumers consider experiential beauty retail more enticing and engaging, both online and offline? 

The COVID-19 pandemic has transformed the behavior of Australian online beauty consumers, shaping new needs and transforming what they expect from beauty brands.  

From the rise of natural beauty to the growing demand for anti-aging facial products, our latest infographic explores these evolving trends to help brands optimize their strategies and reach the Australian audiences effectively.