Influencer marketing has become a crucial component of beauty ecommerce strategies over the past five years. It has significantly contributed to the growth of the beauty industry and has turned into a staple for brands looking to connect with audiences around the world and promote their products effectively.

With more and more brands turning to social media content creators, the segment is booming: the global influencer market is expected to be valued at $13.8 billion by the end of 2021, up from $6.5 billion in 2019.  

But how do online consumers engage with beauty influencers and what do they expect from them? Read our infographic below to find out.