THG Fulfil, THG Ingenuity’s world-class fulfilment and courier management solution, announces a partnership with circular economy ecommerce group, Huddled Group plc.  

THG Fulfil will provide Huddled with fulfilment, courier management, and warehouse storage solutions. THG Fulfil’s world-class fulfilment capabilities and extensive courier network will enable Huddled to offer fast and reliable delivery for its customers, including extending UK next-day delivery (NDD) cut-off to 1AM, seven days a week.  

The partnership supports Huddled Group plc’s accelerated growth plans, providing quicker turnaround times, highly scalable warehousing solutions and proximity to potential stock. It is anticipated that the migration of stock and fulfilment operations will be completed before the end of Q3 2025.  

Huddled can also leverage the use of THG Ingenuity’s award-winning THG Studios facility, to assist in building live ecommerce solutions using state-of-the-art AI technology combined with live presenters to deliver more frequent live sales broadcasts.  

Martin Higginson, Executive Chairman of Huddled Group plc, commented: "This partnership represents a step-change in our ability to deliver circular economy solutions at scale. THG Ingenuity's fulfilment capabilities rival Amazon's - something we've aspired to since we started this business. The ability to process orders until 1am for same-day delivery is a dream for any e-commerce retailer.”  

Tom Killeen, COO, THG Ingenuity commented: "Partnering with Huddled is a testament to THG Fulfil's world-class fulfilment and courier management solutions. Our collaboration will empower Huddled to deliver a truly market-leading customer experience, optimising their operations whilst leveraging our industry-leading capabilities, including 1 am same-day delivery. In addition, their approach to offering sustainable solutions to surplus stock allows us to talk to our clients and offer them a solution to an age-old problem. A solution that reduces waste and maximises efficiency.  This is about more than just logistics; it's about leveraging cutting-edge technology to unlock tangible commercial advantages and deliver unparalleled speed and precision."  

The news comes after THG Fulfil announced further investment in automation solutions, including the installation of 430 state-of-the-art Libiao T-sorting robots into its automated Manchester warehouse facility, a move projected to increase operational capacity by approximately 75%.