Resource Type: Reports
Tag: Beauty
Tag: Digital transformation
Digital Marketing: Five Powerful Trends Beauty Brands Can’t Miss
The COVID-19 pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider.
September 14, 2022
Resource Type: Reports
Digital Marketing: Five Powerful Trends Beauty Brands Can’t Miss
The COVID-19 pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider.
September 14, 2022
While products will always remain central to the beauty industry, innovation is now driven by shifting consumer behaviours and the demand for richer shopping experiences.
The pandemic accelerated this change, requiring beauty brands to adapt their business models and digital marketing strategies.
The beauty sector, once reliant on physical stores, has pivoted toward digital engagement on social media. As a result, new trends like social commerce and subscription services are forcing marketing leaders to reassess their approach.This report examines five evolving digital marketing trends with the beauty industry to provide a clear roadmap for brands navigating this complex digital landscape. Fill out this form to find out more.
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