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Fulfilment Automation and Optimisation

Smarter Fulfilment, Powered by Real-World Expertise

Power your growth with warehouse automation solutions designed and operated by experts who run them at global scale every day. Proven, dependable, and performance-driven, we deploy the same AutoStore, Pio, Geek+, and Libiao robotics in our own fulfilment centres as those we use to drive industry-leading performance for our clients.

An AutoStore robot moving across a grid in a THG warehouse

We Are Your Partner, Not Just a Provider  

Choosing the right automation partner plays a pivotal role in your success. You need a provider that has lived your operational challenges and solved them. As the only automation distributor that is also an active end-user of this technology at a global scale, we offer more than just hardware. We provide a proven playbook for success.

Key Benefits

 A Smarter, Safer Investment

With over £70 million invested in our own automation, we’ve perfected real-world deployment and refined every stage of implementation. As a result, you bypass the costly trial-and-error phase and fast-track proven, repeatable success.

Accelerate Your Go-Live

Our in-house project teams manage the entire rollout, from infrastructure and software to commissioning, ensuring a seamless transition to an automated facility.

Unlock Proven Efficiency

The strategies and proprietary technology we deploy for you are proven systems that delivered a 25% performance uplift across our own facilities. Our system implementations have delivered a return on investment, with payback on our initial investment achieved in as little as 18 months.

A wide shot of AutoStore robots operating in a THG distribution centre

Warehouse Automation Solutions That Scale With You 

Whether you are automating your first fulfilment centre or optimising a global network, we design bespoke robotic fulfilment and automated warehouse picking solutions tailored to your unique needs. As a distributor for AutoStore, Libiao and Pio robotics, plus a partner for Geek+, we have the technology to solve your specific operational challenges.

Finding the Right Fit for Your Business

Different warehouse automation technologies are designed to solve different operational challenges. The solutions below highlight what each technology is and where it performs best, helping you choose the right option based on your space, throughput, and growth requirements.

AutoStore

A high-density automated storage and retrieval system (ASRS) based on a grid of stacked bins and robots that move across the top to store and retrieve goods. Best for dense storage in a limited space and operations where high throughput and fast pick times are priority.

Libiao Robotics

A Chinese robotics company specialising in intelligent sorting robots and flexible sorting automation. Libiao is suitable for operations that need fast, flexible sortation and handling, especially multi-destination order flows and deployments where modularity and quick scale-up/scale-down matter.

Pio

A plug-and-play, modular version of AutoStore technology designed for small-to-mid-size businesses (SMEs). Pio uses the same cube storage principles but in a simplified, fast-deploy format. Best for scaling brands and warehouses that need accessible automation without heavy custom design. Pio also offers flexibility to add booster robots to cover your peak trading periods, so you can scale up when you need to.

Geek+

A fleet of autonomous mobile robots (AMRs) that move around the warehouse floor to support sorting, picking, transporting, and other tasks. Robots navigate independently using sensors/software to move goods between points, focussing on goods-to-person workflows and flexible task handling. Best for warehouses with variable layouts or changing workflows.

Robot automation and shelves of Coco Cola cans

Maximise Your Space, Multiply Your Throughput  

AutoStore’s cutting-edge automated storage and retrieval system (AS/RS) uses up to 75% less space than traditional shelving. Our autonomous robots navigate a high-density grid to deliver unrivalled storage capacity and picking speeds. We are not just an AutoStore distributor; we operate the world’s highest output D2C AutoStore facility.

  • 99.99% sort accuracy with Libiao Robotics
  • Batch pick up to 388 shipments with Geek+ AMRs 
THG Fulfil warehouse

Introducing Robots as a Service (RaaS): World-Class Automation Without the CapEx 

Our innovative RaaS model makes cutting-edge ecommerce automated warehouse robots accessible to more brands than ever. For a flexible monthly fee, you get a complete automation solution, allowing you to improve efficiency and scale your operations without the high upfront capital expenditure.

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Continuously Optimised by Our Proprietary Voyager WCS 

Hardware alone does not unlock full performance. The true power of our solutions comes from our proprietary Warehouse Control System (WCS), Voyager. We’ve invested millions of development hours to create software that pushes our systems beyond their standard specifications, continuously optimising everything from putaway logic and SKU placement to robot routing and pick strategies. Every decision is driven by data to deliver peak performance.

Libiao T-sorter robots

Automation Business Case Checklist

Download this tried and tested 10-point checklist to assess ROI, scalability, and readiness, then build your warehouse automation business case like the experts.

Download the checklistClick here to download the checklist and see how THG Fulfil can help scale your Fulfilment with automation

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Why THG Fulfil

We create seamless customer experiences that drive brand growth, loyalty and impact. Turning ecommerce fulfilment into your competitive edge.

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Reports

Unlock insights, tools and strategies to streamline fulfilment and scale more efficiently in today’s fast-moving ecommerce landscape.

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Case Studies

Discover how brands like Holland & Barrett, Cult Beauty, Biossance, and Dermstore scale faster with THG Fulfil.

Turn Your Fulfilment into a Competitive Edge  

We are the operational backbone for some of the world’s fastest-growing brands. Backed by 20 years of experience, we provide more than third-party logistics; we deliver a seamless, end-to-end fulfilment ecosystem engineered for growth.  

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