Scalable B2B Fulfilment Solutions
Delivering tens of millions of B2B units to leading global retail partners.
Large-scale wholesale and retail fulfilment demands more than pallet movement alone, requiring robust B2B Fulfilment Services designed for scale, compliance and operational precision.
THG Fulfil’s proprietary B2B order management system integrates seamlessly with our warehouse management system and end-to-end freight platform, creating a single, unified infrastructure for complex wholesale and retail operations. Built to support B2B and hybrid models, our solution enables efficient management of pallet, case, and unit-level orders while meeting the specific operational and compliance requirements of leading retail partners.
Our warehouses are engineered for high-volume, high-velocity B2B distribution. Clients benefit from scalable picking capabilities, improved inventory visibility, and consistent performance across store replenishment, wholesale distribution, and global freight movements, all delivered through one platform without siloed complexity.
Core Capabilities Powering B2B Fulfilment at Global Scale
Our scalable B2B fulfilment offering is underpinned by a set of core capabilities designed to support complex wholesale and hybrid operations at a global scale.
Global Distribution Network
We operate from strategically located hubs across the globe to support seamless B2B and hybrid fulfilment. Our UK facilities serve both domestic and international markets, while Poland provides coverage across Europe. In the US, our hubs in Kentucky and New Jersey enable rapid national and cross-border distribution, with Canada supported via our US network. Beyond these core locations, THG Fulfil maintains operational capabilities in India and Dubai, ensuring full B2B integration support.
Integrated Freight Management
THG Fulfil operates a global, multimodal freight network spanning air, sea, road, and rail, providing flexible and reliable delivery solutions for wholesale and retail clients. Our integrated platform ensures shipments move efficiently across borders, while our customs clearance expertise in the UK, EU, US, and Australia removes friction and reduces delays.
One Centralised Solution
THG Fulfil provides a single, unified platform that accelerates international B2B and hybrid distribution. Our in-house centre of excellence, combined with a dedicated and coordinated delivery team, ensures every order, from pallet to unit, is executed seamlessly and consistently across regions.
By centralising operations, we remove complexity, improve visibility and streamline workflows, giving brands the confidence to scale globally while maintaining speed, accuracy and compliance at every touchpoint.
Proprietary Software
THG Fulfil’s proprietary platform provides seamless API integration for order intake, real-time status updates, and inventory management. Built-in functionality supports stock transfers between THG Fulfil and simplifies RTV creation, ensuring efficient and accurate operations across the network.
Our dedicated B2B technology team oversees the entire order journey, from capture to dispatch, delivering full visibility, end-to-end control, and consistent B2B Order Fulfilment performance.
Expert-Led Operations
We combine deep market expertise across retail, distribution, international commerce, health and wellness, independent spas, and marketplaces to deliver tailored B2B solutions. Our dedicated team designs, implements, and supports end-to-end processes, ensuring every client benefits from efficient, compliant, and scalable operations.
By pairing sector knowledge with hands-on operational oversight, we help brands navigate complex supply chains, optimise workflows, and achieve consistent performance across every channel and market.
Tailored Solutions for Every Customer
No two customers operate the same way. We adapt our fulfilment model to support different ordering patterns, delivery requirements, and operational priorities.
Retail
We Support:
- Precise requirements for labels, documentation, and delivery slots
- Strict adherence to tight delivery windows
- Regular order cadences, daily, weekly, or bi-weekly
- Flexible fulfilment for both case quantities and individual units
Health, Wellness & Beauty
We Support:
- Smaller, unit-level orders for specialised products
- Department-specific ordering (e.g., housekeeping, spa, retail)
- Separate order creation with consolidation for efficient shipping
- Rapid delivery to meet time-sensitive demands
International & Distributors
We Support:
- Case quantity fulfilment
- Cross-border shipments with compete customs documentation
- Management of product shelf life to ensure freshness
- Accurate case quantity fulfilment for wholesale orders
- Cross-border shipments with full customs documentation and compliance
Global, End-to-End B2B Capabilities
Our B2B solution covers every stage of the fulfilment lifecycle, from order management and stock control through to delivery, reporting, and returns.
Fulfil orders via parcel or pallet with full integration across couriers and hauliers.
Track and communicate order statuses to clients, providing last-minute visibility and updates.
Manage delivery slot bookings directly at client customer sites.
Provide comprehensive freight services and coordinate all transport bookings.
Include courier tracking references in reporting for full operational transparency.
Handle returns efficiently from end customers, reducing friction and downtime.
Maintain customer and product master data on behalf of clients.
Add order-level update notes to ensure complete clarity and traceability.
Generate carton labels and packing lists for all orders accurately.
Ensure B2B and D2C stock is stored and managed separately to prevent conflicts.
Calculate and manage end-to-end lead times to optimise efficiency across the supply chain.
Support cross-docking operations for faster throughput and reduced handling.
More from THG Fulfil
Why THG Fulfil
We create seamless customer experiences that drive brand growth, loyalty, and long-term impact, turning e-commerce fulfilment into a strategic competitive advantage.
Reports
Unlock actionable insights, tools, and strategies designed to streamline fulfilment operations and scale more efficiently in today’s fast-paced e-commerce landscape.
Case Studies
See how leading brands, including Holland & Barrett, Cult Beauty, Biossance and Dermstore, achieve faster growth, improved operational efficiency, and enhanced customer satisfaction with THG Fulfil.
Why Choose THG Fulfil?
We act as the operational backbone for some of the world’s fastest-growing brands and leading global retailers.
Supported by world-class infrastructure, we bring over 20 years of hands-on experience scaling our own brands into category leaders, enabling us to go beyond the constraints of traditional third-party logistics.
Our proprietary technology, automation, and global network give us end-to-end control of the fulfilment journey, delivering consistent, reliable execution and seamless customer experiences at scale.
FAQ's
What is B2B Fulfilment?
B2B fulfilment is the process of handling wholesale and retail orders in large quantities, including shipping full pallets, cases, or individual items, following retailer requirements, and organising delivery. Good B2B fulfilment uses technology and systems to keep orders accurate, fast and consistent across the supply chain.
