Featured case study
![multiple rows of Myprotein product packs with multiple languages](https://fcdn.thg-corporate.com/thg-ingenuity/medium_Myp_localised_products_12312a58ed.jpg)
Myprotein’s £1M to £125M Journey with Localized NPD
Myprotein conquered Japan in six years, becoming the #1 foreign sports nutrition brand. Leveraging data, they created flavors Japanese consumers loved, boosting sales and customer engagement.
Discover their secrets to cultural adaptation and international success in this case study.
+124M
revenue
#1
market leader
75K
customers engaged