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Brand Authenticity: Why It Matters and How to Build It
In a crowded market, ecommerce businesses must do all they can to stand out against the competition. An extensive product portfolio. Fast and convenient delivery. An engaging, user-friendly website. All these factors help brands attract and win sales and loyalty. But beyond this, it is brand authenticity that will encourage growth in 2023. In this article, we look at exactly what brand authenticity is, why it’s important and how you can build a genuine, credible brand that shoppers can trust.
June 26, 2023
5 mins read
Elliot Taylor
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Four Ecommerce Merchandising Strategies that Drive Retail Growth
Ecommerce merchandising is your online shop window, driving brand loyalty, sales and deeper consumers relationships by presenting the products they want, when they want them. Discover four strategies to enhance yours here.
September 12, 2023
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Boosting Customer Engagement: The Power of Email Automation
Email automation has a profound impact on customer engagement. Learn how it drives personalized interactions, saves time and resources, and increases sales and traffic, and discover how you can harness its power in this article.
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Five Tactics to Attract Organic Traffic to Your Ecommerce Website
Attracting organic traffic to your ecommerce website involves producing dynamic and high-quality content, optimizing it for SEO and mobile devices, and using social media to improve visibility. Find out how you can use organic traffic to grow your business.
August 30, 2023
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