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Driving FMCG Success: The Impact of Scaling First-Party Data
Cost efficiency, control over data, and improved supply chain management are just a few of the benefits of scaling first-party data as an FMCG brand. Learn how to drive FMCG success by leveraging your DTC channel in this article.
October 26, 2023
5 mins read
Anastasia Hamurari
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How To Ring in the Profits with These Seven Christmas Marketing Tactics
Turn seasonal shoppers into loyal customers with these tried-and-tested Christmas marketing tactics. From festive branding to exclusive holiday promotions and personalized touches, start implementing them to boost your sales for lasting impact and win over your customers.
November 23, 2023
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How FMCG Brands Can Deliver a Positive Customer Experience Through a Direct-To-Consumer Model
As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face in our new blog post.
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The Rise of the Subscription Model in the FMCG Industry
The UK subscription box market is expected to reach £1.8 billion by 2025, up 34.7% from 2020. As consumers increasingly seek value, quality, variety and convenience, more brands from the FMCG sector are giving the subscription model a go. Discover more about their experiences in our article.
November 14, 2023
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