The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider.

The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top three digital marketing trends we think beauty brands need to consider.

Last week, FUTR Group Europe held an exciting event on the future of commerce in London. Alongside fellow speakers, Herculano Rodrigues, COO of THG Ingenuity Commerce, took to the stage to discuss the resilience of a direct-to-consumer (DTC) model.

With over 33,000 new orders coming from a new customer base, discover how THG Ingenuity enhanced Vita Coco's direct-to-consumer offering through PPC, CRM and affiliate marketing in our latest case study.

A seamless convergence of our physical and digital lives, the metaverse is on the cusp of becoming a very real reality (virtual or otherwise) for both individuals and businesses alike. Discover more about it here.

The widespread use of social media platforms, the prevalence of mobile and the growing demand for video and digital content have fuelled the surge of influencer marketing. As brands explore how to effectively reach today's consumers, we explore the power of influencer marketing.

Today, more and more consumers prefer to engage with brands digitally and across multiple channels. As a result, it is key for brands to underpin emerging digital marketing trends to meet new consumer expectations and needs.

We explore the benefits of working with a single DTC partner and look at how THG Ingenuity’s end-to-end ecommerce solution helped boost online beauty retailer Cult Beauty’s performance.

As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face in our new post.

In our latest post, we look at the rise of DTC and why brands are increasingly adopting this model to meet evolving consumer needs and expectations.