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Digital marketing: Five powerful trends beauty brands can’t miss

The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider.

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Three key digital trends for beauty brands

The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top three digital marketing trends we think beauty brands need to consider.

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Five panellists on stage with screen behind them at FUTR Europe event

Last week, FUTR Group Europe held an exciting event on the future of commerce in London. Alongside fellow speakers, Herculano Rodrigues, COO of THG Ingenuity Commerce, took to the stage to discuss the resilience of a direct-to-consumer (DTC) model.

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Vita Coco products on blue background

With over 33,000 new orders coming from a new customer base, discover how THG Ingenuity enhanced Vita Coco's direct-to-consumer offering through PPC, CRM and affiliate marketing in our latest case study.

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Mannequin with headset reading 'metaverse loading'

A seamless convergence of our physical and digital lives, the metaverse is on the cusp of becoming a very real reality (virtual or otherwise) for both individuals and businesses alike. Discover more about it here.

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Woman applying skincare product to her face

The widespread use of social media platforms, the prevalence of mobile and the growing demand for video and digital content have fuelled the surge of influencer marketing. As brands explore how to effectively reach today's consumers, we explore the power of influencer marketing.

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Beams of blue and white lights on black background

Today, more and more consumers prefer to engage with brands digitally and across multiple channels. As a result, it is key for brands to underpin emerging digital marketing trends to meet new consumer expectations and needs.

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Beauty products on multicoloured textured background

We explore the benefits of working with a single DTC partner and look at how THG Ingenuity’s end-to-end ecommerce solution helped boost online beauty retailer Cult Beauty’s performance.

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Hand holding mobile phone

As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face in our new post.

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Swirls of blue light on black background

In our latest post, we look at the rise of DTC and why brands are increasingly adopting this model to meet evolving consumer needs and expectations.

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