Originally oriented towards physical retail, wellbeing and skincare brand ESPA took advantage of the Covid-19 pandemic to pivot to an omnichannel strategy that enabled them to create phygital experiences for their customers. Read all about it in our blog.

The secret to Black Friday and Cyber Monday success is planning. Everything from email fonts to show-stopping deals needs to be ready before November rolls around. Read our guide for key tips and strategies to prepare your brand for Cyber Week and make the event a resounding hit.

In collaboration with The Future Laboratory, we explore the key trends and behaviours that are set to impact the relationships between brands and their consumers, and offer insights into the opportunities on the horizon for ecommerce brands.

Want to know how an omnichannel approach can drive tangible results? Hear ESPA’s Managing Director discuss just that as he reflects on the rewards of digital innovation for a traditionally physical-world brand in the face of a global pandemic.

Everything that the Internet did to music and newspapers is now happening to everyone else; the old Big Brand model of manufacturing scale, distribution scale and retail scale breaks apart and new models emerge at every step. Discover more about the future tech that matters here.

What can a direct-to-consumer journey with THG Ingenuity looks like? We sit down with Homebase’s Simon Luscombe to discuss their DTC evolution to-date, the challenges and successes of this journey, and the learnings shaping the brand’s ongoing strategic exploration of DTC.

With the global fashion industry set to earn revenues of $1tn in 2025, how is this growth being fueled by the digital transformation of the industry? And where are fashion brands investing to secure their place in a world where consumers are increasingly drawn to immersive digital experiences?

THG Ingenuity experts share their top tips to accelerate ecommerce performance during Black Friday and Christmas. From planning for seasonal changes to ensuring you always have a plan B, our experts help you prepare effectively for the last — and most important — months of the year.

The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider.

The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top three digital marketing trends we think beauty brands need to consider.