Press Releases

THG Fulfil has expanded its global partnership with AutoStore, offering brands traditional CapEx ownership alongside its Robotics-as-a-Service model. This dual approach gives mid-market and enterprise retailers complete financial flexibility when investing in automated warehouse solutions, all backed by the deep integration and software expertise of an experienced, global fulfilment operator.

The new partnership will create a next-generation digital experience, making discovering and buying toys easier, more inspiring and more personalised. 

Gemma’s appointment comes as part of broader leadership transitions, underpinning a period of exceptional growth for THG Ingenuity.

Iconic home fragrance brand Yankee Candle® has officially launched its first TikTok Shop in the UK, partnering with THG Commerce. This partnership allows consumers to seamlessly browse, purchase, and engage directly within the app, marking a major step in social commerce.

THG Ingenuity’s AI Stylist, now live on Google Cloud Marketplace, redefines virtual try-on and enhances customer confidence.

Acting as principal contractor and technology provider, THG Fulfil has entered into a strategic partnership with Footasylum to design, integrate and activate a fully automated AutoStore system.

New conversational AI solution utilises Google Cloud’s Gemini Enterprise Agent Platform to deliver significant performance uplift for brands, including Myprotein.

The multi-channel deal spans Shopify D2C, Amazon FBM, B2B fulfilment and Merchant of Record services.

New integration provides brands with an end-to-end solution to launch and scale on over 450 marketplaces.

In a refreshing move away from the beauty industry’s obsession with perfection, THG Studios has partnered with iconic British wellness brand Cowshed to launch Gloriously Untamed, a vibrant new campaign for its 2026 relaunch. 

This collaboration will see THG Fulfil manage BON CHARGE’s UK fulfilment operations from its state-of-the-art Omega distribution centre in Manchester, significantly enhancing delivery speeds and service for BON CHARGE’s growing UK customer base.  

Upgraded platform gives UK brands and retailers access to more than 100 million SHEIN customers across Europe. UK sellers can access tools, logistics and visibility to reach international markets supports in expanding across borders.