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Smiling young woman sitting on stool holding a mobile phone on blue background

As Gen Z’s spending power grows, retailers are increasingly looking to understand this rising consumer demographic and find ways to better connect with it. Discover more about what drives these digitally native, pragmatic consumers and what they expect from brands in our latest report.

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A new generation is shaping retail. Gen Zs are digital natives, preferring digital tools, not just to connect with others but also for entertainment and shopping-related activities.

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With delivery and returns charges emerging as a hot topic of conversation between brands and consumers, we take a look into the expectations and realities of the customer delivery experience from speed of delivery to tracking capabilities and more.

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This increased appetite for online shopping is not only fundamentally transforming the consumer journey, but is also reshaping the identity of many retailers, leading them to become platforms, ecosystems and true omnichannel players.

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The COVID-19 pandemic has deeply transformed the retail industry over the last two years, creating new challenges but also unexpected opportunities for retailers.

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Offering a compelling omnichannel experience is now a must for retail brands to grow and thrive in an increasingly competitive market. Many retail executives have had to change their top priorities, leading them to move their investments towards a digital-first and omnichannel go-to-market model.

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Brightly lit commercial street in Japan with shoppers

The increased appetite for online shopping and digital interactions is not only fundamentally transforming the consumer journey, but is also redefining the identity of many retailers, leading them to become platforms, ecosystems and true omnichannel players.

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Colourful items of clothing hung on rack

The COVID-19 pandemic has both accelerated online shopping and the fashion industry which has historically relied on bricks-and-mortar retail, is seeking innovative approaches to online commerce to meet emerging customer expectations.

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Did you know that by 2024 74% of ecommerce purchases in Latin America will be made with a mobile device? Download our infographic to learn how to exceed online customer expectations in this market.

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With the ecommerce landscape evolving quickly, it’s crucial to stay in the know. Read our latest infographic to learn all about the key trends that will shape online commerce in 2022.

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