From the role of the consumer to the part digital commerce has to play in shaping the industry, here are Ingenuity's key takeaways from Shoptalk US 2023, including insights from Levi’s, Ulta Beauty, Randa and more.

DTC ecommerce sales for established brands are set to account for over three times more than digitally native brands in 2024. Learn more about the consumer trends and challenges brands should consider when exploring the DTC opportunity in the US.

60% of consumers are driven to purchase through a fear of missing out, and brands are capitalizing on this by incorporating brand collaborations and limited-edition products into their go-to-market strategy. Explore just how such initiatives can impact brand awareness and performance here.

With a predicted revenue of $982 billion this year, the US houses one of the largest ecommerce markets in the world. But what behaviors and preferences should brands consider when targeting specific demographics in the US? Discover more here.

The cost-of-living crisis is defining much of 2023 so far, but the impact is not just on consumers. As consumers shift spending patterns to seek value-for-money and practical purchases, brands too are feeling the effects. Learn more about these changing buyer habits and how brands can adapt here.

As consumer interactions on digital and ecommerce channels increase, brands are more and more aware of just how important data is. Read on to discover how to harness the power of data through DTC channels.

Differentiating your product and brand from competitors can be challenging. Learn how a direct-to-consumer approach can help you do exactly that by enabling you to create bespoke shopping experiences for your customers.

From helping to build a closer relationship with customers to paving the way for more agile operations, a direct-to-consumer (DTC) strategy can be instrumental in growing your brand. Continue reading to discover how DTC can accelerate your brand’s journey.

Direct-to-consumer (DTC) commerce has become a key channel for big and small businesses alike to connect more closely with consumers and grow their operations. If you are new to the DTC world, read all about this model here.

The secret to Black Friday and Cyber Monday success is planning. Everything from email fonts to show-stopping deals needs to be ready before November rolls around. Read our guide for key tips and strategies to prepare your brand for Cyber Week and make the event a resounding hit.