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Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.
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Customer experience
Digital transformation
Blog
Customer Journey Mapping as a Driver for Customer-Centric Success
When striving for customer-centric success, creating a customer journey map is an effective strategy to implement. Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.
December 14, 2023
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Blog
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Blog
How to Optimize Operations for Business Success in 2024
Read on to discover the five key fulfilment challenges businesses are facing in 2024 and how to navigate them.
March 11, 2024
Read moreDigital transformation
Blog
Discover who we are and how we can help your brand accelerate growth and amplify its global reach with our complete commerce solution.
February 27, 2024
Read moreCustomer experience
Blog
Retail
How to Reduce Cart Abandonment
Few things can be more frustrating for online brands than consumers putting products in their digital baskets only to not complete the purchase later on. Read on to discover why shoppers abandon their carts and what to do about it.
February 22, 2024
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Digital transformation
FMCG
The Profitable Paradox: How DTC Delivers Tangible Gains & Intangible Value for FMCG Brands
Boost your FMCG brand with DTC! This webinar reveals why DTC is essential, how it goes beyond sales (think stronger loyalty & data!), and features Coca-Cola's DTC experience. Learn how to implement DTC with expert guidance & actionable tips in this webinar.
Watch nowWebinars
Future of Commerce
Internationalisation
On Demand
How to Thrive Globally: Taking Your Brand to Audiences Across the World
Whether you're a well-established brand or just starting your international journey, this webinar will equip you with the knowledge and strategies needed to navigate the complexities of global expansion.
Watch nowWebinars
Future of Commerce
On Demand
Our Sustainability Journey: Tackling Scope 3 Emissions
In this webinar from The Future of Commerce, Mark Jones, THG’s Chief Sustainability Officer, provides an overview of THG’s hard work since the launch of THG x Planet Earth, and shares the progress and innovative projects achieved year-to-date.
Watch nowReports
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Reports
Overcoming fulfilment complexities in 2024
Discover the five key challenges to navigate this year in our latest report.
Read moreFMCG
Reports
Five ways FMCG brands can win at omnichannel
Now more than ever, shopping journeys span across multiple online and offline channels. Read our report to discover our five key recommendations to help FMCG brands launch and develop successful omnichannel strategies.
Read moreDigital transformation
Reports
This first edition of ICON is a showcase of our business artistry, combined skills and creativity, a publication enriched with insight, trend and visual strategy that's set to shape the future of the creative landscape.
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View allDigital transformation
Retail
Supercharging Speedo’s flagship US digital DTC presence with Ingenuity Commerce
Digital growth, accelerated with DTC. Discover how swimwear brand Speedo built and launched an impactful DTC flagship store for the US in a competitive and growing market by partnering with Ingenuity Commerce.
+10%
conversion rate
+45%
revenue per user
+14%
average order value
Digital transformation
Case Studies
FMCG
Klean Athlete's Explosive DTC Growth with Ingenuity Commerce
Personalized bundles, frictionless journey and targeted campaigns fueled Klean Athlete's explosive DTC success. Partnering for global reach, they reduced costs and expanded across Europe. Learn their winning formula in this case study.
+83%
Revenue
+71%
Transactions
-71%
Costs
Case Studies
FMCG
Vital Proteins – a day bigger than Black Friday
THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.
+494%
New daily users on site
+1624%
Sales vs daily average
+1122%
# transactions vs previous day
Press releases
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Internationalisation
Press Release
Ingenuity, the complete commerce business of THG plc, has partnered with Aditya Birla Fashion Retail Ltd (“ABFRL”) one of India’s largest branded fashion and retail companies, to support the launch of its brand Jaypore, in the US market.
Read moreRetail
Press Release
Read about the partnership between Ingenuity Commerce and sustainable fashion retailer, OMNES. The partnership will see the support of OMNES brand growth through the acquisition of new customers in the UK through a full funnel strategy to support multi-channel customer experience.
Read moreBeauty
Press Release
Ingenuity Announces Deal With L’Oréal
Ingenuity announces the signing of a deal with L'Oréal, the world's leading beauty player, to manage the direct-to-consumer (DTC) activities for two of L’Oréal Group's luxury division brands in North America.
Read moreInfographics
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FMCG
Internationalisation
Myprotein’s £1M to £125M Journey with Localized NPD
This infographic explores how Myprotein, a British sports nutrition brand, conquered the Japanese market in just six years and became the #1 foreign brand in the category. Learn their secrets to cultural adaptation and international success here.
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Retail
Explore the retail trends that will define brand success in 2024 and beyond. Our infographic outlines the trends, events and opportunities that will shape the retail landscape in the months ahead.
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FMCG
Key considerations for DTC success for FMCG brands
FMCG brands embracing direct-to-consumer (DTC) face distinctive challenges and opportunities. Learn how to achieve digital success through prioritizing technology, operations, and marketing to navigate this shift effectively in this infographic.
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