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Six ways DTC brands can leverage first-party data

As consumer interactions on digital and ecommerce channels increase, brands are more and more aware of just how important data is. Read on to discover how to harness the power of data through DTC channels.

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How DTC can help your brand differentiate through personalization

Differentiating your product and brand from competitors can be challenging. Learn how a direct-to-consumer approach can help you do exactly that by enabling you to create bespoke shopping experiences for your customers.

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Five ways a DTC model can drive brand growth

From helping to build a closer relationship with customers to paving the way for more agile operations, a direct-to-consumer (DTC) strategy can be instrumental in growing your brand. Continue reading to discover how DTC can accelerate your brand’s journey.

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abstract glowing lines in blue, purple, pink and red on black background

Direct-to-consumer (DTC) commerce has become a key channel for big and small businesses alike to connect more closely with consumers and grow their operations. If you are new to the DTC world, read all about this model here.

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THG Ingenuity's guide to Cyber Week

The secret to Black Friday and Cyber Monday success is planning. Everything from email fonts to show-stopping deals needs to be ready before November rolls around. Read our guide for key tips and strategies to prepare your brand for Cyber Week and make the event a resounding hit.

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ESPA products surrounded by flowers

Want to know how an omnichannel approach can drive tangible results? Hear ESPA’s Managing Director discuss just that as he reflects on the rewards of digital innovation for a traditionally physical-world brand in the face of a global pandemic.

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How the fashion industry is embracing digital transformation

With the global fashion industry set to earn revenues of $1tn in 2025, how is this growth being fueled by the digital transformation of the industry? And where are fashion brands investing to secure their place in a world where consumers are increasingly drawn to immersive digital experiences?

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Vital Proteins products on marble surface with filter coffee pot

THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.

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Close-up of a Christmas tree with lights

As the end-of-the-year shopping rush nears, finding ways to please your customers is key to driving sales and meeting targets. Discover our top strategies to give your customers a positive online shopping experience during the holidays and ensure they remember your brand after Christmas has passed.

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Bimuno supplements beside a white bowl with granola, fruits and almonds

Food supplement and wellness brand Bimuno partnered with THG Ingenuity to increase their direct-to-consumer (DTC) presence. Learn how they grew their revenue by 81% over three months in our new case study.

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