SMASH by THG Studios
A tech-powered padel studio built for immersive brand storytelling, community engagement, and high-impact digital content creation.
A world-first padel experience
Within our creative studio, we’ve created a next-generation space for immersive brand storytelling, a dynamic environment where real-world communities come together to produce powerful, digital-first content.
Harnessing the explosive momentum of padel, the UK’s fastest-growing sport, we’ve developed the world’s first fully immersive padel studio; a tech-driven stage for innovation powered by Google Cloud performance analytics and state-of-the-art production technology.
Here, sport meets storytelling. Every serve, swing, rally, and imperfect blooper is intentionally captured and transformed into high-impact digital content, turning raw energy and authentic human moments into storytelling that moves audiences and amplifies brand impact.
Proudly sponsored by Google Cloud
In a padel world-first Google Cloud will use their performance analytics technology to track player performance. Test your skills on our one-of-a-kind court, and get tips from some of the UK's top coaches.
In Partnership with
Slazenger
The official kit and equipment sponsor of SMASH by THG Studios, Slazenger is a heritage sports brand renowned for its premium performance equipment and commitment to elevating the modern game.
Havwoods
Suppliers of premium wood flooring and high-quality design materials used throughout the venue’s viewing area.
Myprotein
A nutrition kitchen and sports recovery bar sponsored by global leaders in sports nutrition; Myprotein.
Game4Padel
One of the UK’s leading padel operators, committed to growing the sport through high-quality courts and accessible playing experiences.
SMASH by THG Studios
The court will also serve as the home of ‘SMASH by THG Studios’, an original padel-focused content series launching on YouTube later this year.
Services Available
SMASH by THG Studios offers a full suite of brand content and production services, using the immersive padel court as a dynamic, culturally relevant backdrop. Designed with content creation at its core, the court enables brands to produce:
- High-impact social campaigns
- Premium commercials
- Influencer events
- Live-streamed tournaments
- A unique space which you can hire for your next team Away Day!
"We're excited to collaborate with THG Studios on SMASH, an innovative project that showcases the power of data and cloud technology in enhancing sports experiences and brand storytelling. By adapting our advanced analytics to padel, we're not only enriching player development but also opening up opportunities for brands to create engaging, data-driven content in the UK's fastest-growing sport."
Group Head, Cloud Marketing UKI, Google Cloud