Job Title: Hotel Sales Manager (Business Development)

Location: King Street Townhouse Hotel & Spa, Manchester

Role Overview

The proactive Sales Manager will be responsible for driving structured, proactive revenue generation for King Street Townhouse Hotel & Spa. This role is critical to actively identify, target, and convert new business opportunities across key market segments. The position will focus on building a strong external presence, developing strategic relationships, and implementing a targeted sales approach aligned with the hotel’s overall commercial objectives.

Key Responsibilities

Proactive Business Development

• Drive new business generation through targeted outreach, networking, and relationship building
• Identify and secure opportunities across key segments including Corporate and MICE
• Develop and execute a clear proactive sales strategy aligned with revenue goals set by senior management
• Build and maintain a strong sales pipeline to support future revenue growth

Account Management & Revenue Growth

• Manage and grow a portfolio of high-value accounts to maximise lifetime value
• Strengthen relationships with existing clients to drive repeat and referral business
• Identify upselling and cross-selling opportunities across all hotel services
• Ensure consistent engagement with key decision-makers and stakeholders

Market Positioning & External Representation

• Represent KSTH at industry events, trade shows, and networking opportunities
• Increase brand visibility and positioning within the Manchester market
• Actively promote the hotel to key target audiences and sectors

Sales & Marketing Alignment

• Work closely with senior leadership to ensure alignment between sales strategy and marketing activity
• Support the development of targeted campaigns that drive lead generation and conversion
• Provide market insights to inform marketing priorities and seasonal planning

Collaboration & Commercial Optimisation

• Collaborate with revenue and operations teams to align sales activity with pricing, availability, and operational capacity
• Support in-house sales teams by generating qualified opportunities and enhancing client engagement
• Contribute to initiatives such as showcases, client events, and networking activities

Market Intelligence & Competitor Analysis

• Monitor competitor activity, market trends, and emerging opportunities
• Provide insights and recommendations to maintain a strong competitive position

Reporting & Performance Tracking

• Maintain structured reporting to ensure visibility and accountability across all proactive sales activity, including:
  • Pipeline value and stage tracking
  • Target accounts and segment focus
  • Wins and losses (with analysis)
  • Forward-looking activity and revenue projections
• Deliver weekly and monthly reporting on:
  • Proactive outreach activity
  • Meetings and appointments secured
  • Enquiries generated
  • Proposals issued
  • Confirmed revenue
  • Lost opportunities and rationale

Key Performance Indicators (KPIs)

• Revenue generated from proactive sales activity
• Number of new accounts acquired
• Pipeline value and conversion rates
• Volume and quality of proactive outreach
• Account growth and retention
• Contribution to overall hotel revenue targets

Required Skills & Experience

• Proven experience in a proactive sales role within hospitality or a related sector
• Strong track record in new business development and account management
• Excellent networking, communication, and negotiation skills
• Commercially driven with strong analytical and reporting capabilities
• Ability to work collaboratively across departments

Role Impact

The introduction of this role will:

• Establish a structured, proactive sales approach
• Reduce reliance on reactive and inbound business
• Strengthen alignment between sales and marketing
• Improve pipeline visibility and accountability
• Drive sustainable, long-term revenue growth

 

About THG Experience:

THG Experience curates a portfolio of exceptional hospitality destinations where considered design, world-class facilities and intuitive service come together. 

Each space is crafted with intention - from beautifully designed interiors and industry-leading wellness facilities to chef-led dining and thoughtfully delivered experiences. Our venues set the tone for modern luxury. 

About King Street Townhouse Hotel:

In the heart of Manchester, King Street Townhouse is a luxury boutique hotel where heritage architecture meets contemporary elegance. Set within a striking Grade II-listed building, offering refined city stays, destination dining and memorable events. 

Guests experience elegant bedrooms and suites, destination dining, a tranquil spa with thermal facilities, a state-of-the-art gym, private cinema and beautifully appointed event spaces designed for weddings, celebrations and corporate occasions. Explore more about King Street Townhouse Hotel here. 

Benefits include:

• Fantastic bedroom rates for yourself and F&F
• 20% off dining at the hotel
• 50% off dining at Hale Country Club & Spa, also 50% discount on monthly club membership
• Up to 50% discounts on THG brands, including Myprotein, Lookfantastic, ESPA and many more!
• Onsite GP (avoid the waits!)
• Onsite physiotherapist
• Annual leave entitlement rising every year with service plus your birthday off
• Meals provided when on duty  
• Competitive salary
• Onsite Doctor
• Employee discounts
• Gym Discounts
• Company pension scheme