About the Role

The Senior Social Commerce Executive is an execution-focused specialist role within THG Ingenuity’s Partnership Marketing team, responsible for the day-to-day running and optimisation of TikTok Shop across client accounts.

Reporting into the Senior Social Manager, this role is central to the delivery of Ingenuity’s TikTok Shop offering - ensuring shops are set up correctly, products are listed and optimised, performance is
tracked, and creator and affiliate activity is coordinated effectively.

This is a hands-on role for someone with a strong working knowledge of TikTok Shop, a sharp eye for detail, and the drive to deliver commercial results through social commerce. You’ll work closely with the Senior Social Manager, ecommerce teams, and creator partners to keep TikTok Shops running smoothly and performing at their best.

Key Responsibilities

TikTok Shop Operations & Execution

• Support the day-to-day management and optimisation of TikTok Shop across client accounts, ensuring shops are live, accurate, and performing to plan.
• Support the set-up of new TikTok Shops for clients, following established best practice frameworks and contributing to their ongoing development.

Content & Campaign Coordination

• Support the coordination of TikTok Shop campaigns and activations in line with the client trading calendar, working with content, creative, and brand teams to brief and deliver assets
• Monitor shoppable content performance - tracking views, clicks, add-to-cart rates, and conversion - and flagging optimisation opportunities to ecommerce teams.
• Assist in the scheduling and publishing of TikTok Shop content, ensuring posts, live events, and product highlights are executed on time and to brief.
• Contribute to the development of content ideas that align with platform trends, client objectives, and TikTok best practice.

Creator & Affiliate Management

• Support the management of TikTok Shop creator and affiliate partnerships, coordinating briefs, deliverables, product seeding, and performance tracking
• Help identify and recruit new creators through TikTok Shop’s affiliate marketplace, supporting the Senior Social Manager’s broader influencer strategy.
• Track creator content performance and affiliate commission data, compiling regular reports and identifying top-performing partnerships.
• Maintain clear records of creator agreements, content delivery schedules, and performance metrics.

Performance Monitoring & Reporting

• Monitor TikTok Shop performance on a daily and weekly basis, tracking GMV, conversion rate, AOV, and top-performing products across client accounts.
• Compile performance reports for internal account teams and contribute to client-facing reporting, providing clear and accurate data with initial commentary.
• Identify trends, anomalies, and opportunities from performance data, escalating insights and recommendations to the ecommerce team.
• Stay up to date with TikTok Shop analytics tools and dashboards, ensuring the team has access to accurate and timely data.

Platform & Industry Knowledge

• Maintain a strong working knowledge of TikTok Shop, its features, policies, and evolving best practice.
• Stay informed of TikTok platform updates, new formats, and social commerce trends, sharing relevant insight with the team.
• Support knowledge-sharing within the team by documenting processes, updating playbooks, and contributing to best practice guides.

Cross-Functional Support

• Work closely with ecommerce account leads, paid social, creative, content, and operations teams to ensure TikTok Shop activity is coordinated and commercially aligned.
• Support the Senior Social Manager with day-to-day tasks, project coordination, and ad hoc requests across the Partnership Marketing team.

What We’re Looking For:

• Hands-on experience with TikTok Shop - including product listing, catalogue management, creator aPiliate coordination, and performance tracking.
• Good understanding of the TikTok platform and its commerce ecosystem.
• Detail-oriented and highly organised, with the ability to manage multiple tasks and client accounts simultaneously.
• Data-literate and comfortable working with performance metrics, compiling reports, and identifying trends.
• Proactive and self-motivated - able to take ownership of defined areas and manage workload independently.
• Strong written and verbal communication skills, with an ability to coordinate ePectively across internal teams.
• A genuine interest in social commerce, creator culture, and the evolving TikTok ecosystem.
• Experience in an ecommerce, social media, influencer, or digital marketing role is preferred.