THG Commerce, the complete ecommerce solutions provider from THG Ingenuity, today announces the expansion of its comprehensive social commerce capabilities, alongside achieving official TikTok Shop Partner Status.  

This strategic development positions THG Commerce at the forefront of the rapidly expanding social commerce market, offering brands unparalleled opportunities to drive awareness, engagement, and sales directly within social platforms.  

Social commerce, the seamless integration of ecommerce within social media platforms, is rapidly reshaping how consumers discover and purchase products. THG Commerce’s enhanced offering provides an end-to-end managed service, designed to navigate this dynamic landscape and reduce complexity for brands. Services now include social strategy development, live commerce execution, cutting-edge content creation, influencer and affiliate marketing, community management, and robust social analysis and reporting.  

Rich Ward, CEO, THG Ingenuity, said: “The future of retail is inherently social, and brands must adapt to where consumers are spending their time and making purchasing decisions. Our expanded social commerce capabilities, combined with our official TikTok Shop Partner status, underscore our commitment to providing brands with the tools and expertise needed to thrive in this exciting new era. We offer a holistic solution ensuring a frictionless path to purchase for consumers.”

The social commerce market in the UK is expected to grow by 22.7%*, with TikTok shop emerging as a major force in retail with over 30 million regular users* in the UK alone. The platform facilitates a high volume of activity with over 6,000 live shopping events daily across the platform and 1 in 2 TikTok users open to making purchases directly within the app.  

The attainment of TikTok Shop Partner Status recognises THG Commerce’s proven expertise and comprehensive service offerings within the rapidly growing TikTok ecosystem. As a result, THG Commerce is now a recommended TikTok Shop Partner for key services including shop management and strategy, content creation and live selling, influencer and affiliate marketing and paid media. Combined with its end-to-end ecommerce solutions, THG Commerce is uniquely positioned to help brands build communities, drive awareness, and achieve significant commercial success.