On Wednesday, 24th September 2025, THG Studios welcomed 150 guests into its Manchester creative hub for the latest edition of Wax Tales, an experiential event series hosted by Soho House Cities Without Houses.

Presented by singer and songwriter Murkage Dave, the evening brought together Soho House members to hear from British comedian, Asim Chaudry, as he shared the records that have shaped and sound-tracked his journey, against the backdrop of a bespoke 1970s-inspired set design. Blending nostalgia with contemporary creativity, the event transported audiences back in time while showcasing THG Studios’ ability to transform spaces into living brand experiences.

An Experiential Showcase

Wax Tales served as a powerful demonstration of THG Studios’ growing experiential and activation capabilities. Guests engaged with immersive storytelling enhanced by the agency’s innovative technologies, including the Virtual Production screen, which was reimagined as a striking LED wall for the occasion.

The event highlighted THG Studios’ unique approach to creating cultural moments that connect brands with their communities, from large-scale activations to intimate creative gatherings.

Storytelling That Resonates

“Wax Tales has always been about storytelling in bold, unexpected formats, and this latest session perfectly captured that spirit,” said Hannah Pym, Chief Brand and Marketing Officer, THG Studios. “Hosting the event in our Manchester home was an incredible way to showcase how we help brands bring their stories to life through immersive, experience-led activations.”