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The 16-Week Countdown: An Allbeauty Case Study

In this webinar from our flagship The Future of Commerce, we get a first-hand insight into the partnership between Ingenuity and Allbeauty/Fragrance Direct.


30 minutes

Graham Winn, Managing Director - Allbeauty & Fragrance Direct
Hosted by Alice Harper, Managing Director - Beauty - Ingenuity

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Following the migration of the entire stock range across both brands into THG Omega and the digital migration of both already well-established and high-performing brand’s websites to the Ingenuity platform, all within 16 weeks, Graham Winn, CMO at Allbeauty/Fragrance Direct, sits down with Managing Director of Beauty, Alice Harper, to delve into the challenges and the wins on the project to date. 
Discover what you can expect from Allbeauty & Fragrance Direct over the next 12 months in partnership with THG, and how we plan to further strengthen the digital offering across both brands. This is only the beginning.

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This session may contain strong language.

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