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speakers during FoC on-demand webinar - The 16-Week Countdown, An Allbeauty Case Study


Future of Commerce



The 16-Week Countdown: An Allbeauty Case Study

In this webinar from our flagship The Future of Commerce, we get a first-hand insight into the partnership between THG Ingenuity and Allbeauty/Fragrance Direct.

September 21, 2023

30 min

Graham Winn, Managing Director - Allbeauty & Fragrance Direct

Hosted by Alice Harper, Managing Director - Beauty - THG Ingenuity

Following the migration of the entire stock range across both brands into THG Omega and the digital migration of both already well-established and high-performing brand’s websites to the THG Ingenuity platform, all within 16 weeks, Graham Winn, CMO at Allbeauty/Fragrance Direct, sits down with Managing Director of Beauty, Alice Harper, to delve into the challenges and the wins on the project to date. 
Discover what you can expect from Allbeauty & Fragrance Direct over the next 12 months in partnership with THG Ingenuity, and how we plan to further strengthen the digital offering across both brands. This is only the beginning.

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This session may contain strong language.

Watch a preview of this session below.