Blog

A Post-Black Friday Guide: Six Tactics to Drive Consumer Loyalty and Long-Term Acquisition

For brands, Black Friday and Cyber Week mark one of the biggest sales opportunities in the year. But it is the period after the event that is your chance to drive loyalty, boost retention and win long-term business gains. Download our free guide to your post-Black Friday strategy to learn how.

Four Ecommerce Merchandising Strategies that Drive Retail Growth

Ecommerce merchandising is your online shop window, driving brand loyalty, sales and deeper consumers relationships by presenting the products they want, when they want them. Discover four strategies to enhance yours here.

Boosting Customer Engagement: The Power of Email Automation

Email automation has a profound impact on customer engagement. Learn how it drives personalized interactions, saves time and resources, and increases sales and traffic, and discover how you can harness its power in this article.

How to Improve Your Online Retail Customer Experience

An effective retail customer experience strategy drives engagement, repeat sales and customer loyalty. Learn what it is and how to achieve it in our essential guide.

Brand Authenticity: Why It Matters and How to Build It

In a crowded market, ecommerce businesses must do all they can to stand out against the competition – brand authenticity is key to achieving it. Discover why a genuine brand is essential for market differentiation here.

Consumer Behaviors in the US: Key Generational Shopping Trends in 2023

With a predicted revenue of $982 billion, the US houses one of the largest ecommerce markets in the world. But what behaviors and preferences should brands consider when targeting specific demographics in the US? Discover more here.

How Brands Can Adapt to the Cost-of-Living Crisis

The cost-of-living crisis is defining much of 2023 so far, but the impact is not just on consumers. As consumers shift spending patterns to seek value-for-money and practical purchases, brands too are feeling the effects. Learn more about these changing buyer habits and how brands can adapt here.

How to Gain Customer Trust Through Influencer Marketing

49% of consumers think an influencer’s recommendation is more trustworthy than a brand recommendation. Take this further and learn how to build authenticity and customer trust here.

The omnichannel experience in beauty

Offering omnichannel experiences has become a must for beauty brands. At the 2022 Beauty Trends and Innovations Conference, THG Ingenuity’s Shona Deardon explained how an omnichannel strategy is key to driving growth, increasing conversions and enhancing the customer journey.

Online fraud: what is a chargeback and how to fight it

As ecommerce becomes the shopping channel of choice for a growing number of consumers across the world, the risk of online fraud for businesses has been on the rise. In this post, we discuss the impact of illegitimate chargebacks on businesses and how THG Detect can help.

Four tips to reduce demand on customer service

Having great customer care is vital for a positive shopping experience. But if your buyers need to constantly contact your brand with questions, it can quickly turn into a costly and time-consuming part of your business. Read on to find out how to minimize the need for customer support interactions.

How the right fraud detection strategy can improve customer experience

Today, consumers have high expectations when it comes to online shopping, and offering a secure shopping environment, from first click to checkout, is crucial to deliver a positive customer experience. Learn what shoppers expect from ecommerce brands and what you can do to support them.