Blog

The Future of FMCG: Embracing DTC Without Disrupting Physical Retail

Navigating today’s FMCG landscape involves embracing DTC while preserving physical retail relationships. Find out what guarantees a successful co-existence of digital and physical, aside from data-driven insights and open communication, in this article.

Boosting Customer Engagement: The Power of Email Automation

Email automation has a profound impact on customer engagement. Learn how it drives personalized interactions, saves time and resources, and increases sales and traffic, and discover how you can harness its power in this article.

Five Tactics to Attract Organic Traffic to Your Ecommerce Website

Attracting organic traffic to your ecommerce website involves producing dynamic and high-quality content, optimizing it for SEO and mobile devices, and using social media to improve visibility. Find out how you can use organic traffic to grow your business.

How a Consumer Behavior Analysis Can Elevate Your Retail Ecommerce Strategy

The key to market differentiation lies in your shoppers. Learn how a consumer behaviour analysis can enhance your retail strategy in our article.

Ecommerce Survival Guide: How to Optimize Your Supply Chain and Logistics in an Economic Downturn

Economic downturns are difficult times for ecommerce brands, bringing a range of risks and problems for supply chains. But while challenging, it is possible to stay ahead. Discover how to optimize your logistics and operations in times of financial crisis with this guide.

A Practical Guide to Digital Commerce

Think you know digital commerce? In this guide, we look at what digital commerce is, why it’s important and how your brand can benefit. Get our insights here.

Keeping Your Business Safe: How Online Brands Can Prevent Ecommerce Fraud

With £1.2 billion stolen in 2022, ecommerce fraud is a growing problem for online brands. Learn all about what ecommerce fraud is, the risks it poses and how Ingenuity can help you prevent it.

Your Guide to a Successful Ecommerce Platform Migration

An ecommerce platform migration is a necessity for digital brand growth. It can seem like a challenge – but it doesn’t need to be. Discover how to execute a successful ecommerce site migration with Ingenuity here.

How Brands Can Navigate the Rising Costs of Ecommerce

Ecommerce offers brands plenty of opportunities to meet and exceed their targets. But with rising costs compounding the challenges of establishing and expanding their ecommerce offerings, how can brands effectively navigate the rising costs of ecommerce?

Influencers vs Creators: Meet the Next Generation of Social Entrepreneurs

Content creators are disrupting influencer marketing by starting brands of their own. Learn what that means for the way brands connect with consumers with a deep dive into the next generation of social entrepreneurs.

How to Launch a Successful FMCG Omnichannel Strategy

A defined purpose, a clear vision and insightful consumer data – learn the key principles of an effective FMCG omnichannel strategy.

The Fundamentals of Strategic Scalability for Digital Brands

In an era of high costs and higher growth ambitions, how can digital brands achieve scalable growth that is unhindered by their chosen resource and infrastructure? Learn about the fundamentals of strategic scalability here.