Case Studies

THG Ingenuity helped wellness brand Vital Proteins amplify their feature on ITV's This Morning, driving a 1,026% spike in sales compared to the previous day. Discover how we turned exposure into performance in our latest case study.

Following a rapid 10-week site migration to THG Ingenuity's complete ecommerce platform, Cult Beauty saw a significant rise in average order value, a 30% jump in conversion rates, and faster page load times.

The beauty retailer’s new digital platform proved its mettle during the high-pressure Black Friday sales, effortlessly handling a massive influx of customers.

Curious to see how THG Ingenuity could fuel your brand’s growth? Explore the infographic below.

In 2020, premium skincare brand ELEMIS partnered with THG Ingenuity to rapidly scale its DTC expansion. The result? A five-year digital roadmap delivered in just 10 months, with 16 sites launched across Europe and APAC. 

Key highlights include:
 

Garden of Life UK partnered with THG Studios to develop a versatile collection of visual artificial intelligence (AI)-influenced assets to be used across its online presence – a beautiful collection befitting the home of clean supplements.

THG Commerce needed an advertising network that could connect our brands with consumers, in the right place, at the right time. AdMedia was the solution, delivering high-quality traffic with proven performance.

LOOKFANTASTIC partnered with THG Commerce to launch a new retail concept in Altrincham, creating an elevated beauty destination that seamlessly merges the convenience of online shopping with the tactile, personalized experience of a physical store.

The results so far:

In May 2024, Holland & Barrett took a strategic step toward modernizing its logistics operations by migrating over 8,500 SKUs into THG Fulfil’s automated fulfillment network.

Luxury beauty retailer Cult Beauty made a bold move to modernize fulfillment by shifting from manual warehousing to THG Fulfil’s automated ICON facility.

Originally launched in the US, clean skincare brand Biossance had global ambitions but was limited by high operational costs and subpar customer experience.

Dermstore, a premium skincare retailer, was ready for a transformation. Pre-acquisition, operational inefficiencies and low customer satisfaction were holding the brand back.

A 2018 rebrand from Disney Store to ShopDisney saw the closure of many physical stores and a decrease in brand awareness and sales. In an effort to turn these figures around, the brand wanted to return to its magical and much loved 'Disney Store' roots, but without feeling too dated and nostalgic.

Winning Christmas had never been so important, or so difficult for a supermarket brand. Post-Covid Christmas cancellations, 2022 was a big year for the festive season. Expectations were at an all-time high, and the role for brands during Christmas-ad season had grown to new heights in the John Lewis era of powerful and moving festive storytelling creating social media buzz and anticipation.