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THG Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally. 

Blogs

Evaluating Your Commerce Needs vs Marketplace Capabilities: Where to Play and How to Win

The path to global growth is now paved with marketplaces, but not all lead to profit. A scattergun approach is a recipe for failure; strategic selection is paramount. This article provides the framework for aligning your brand's unique needs with the right platform capabilities, ensuring your expansion is both powerful and profitable.

Reading time: 2 min read Published: October 31, 2025
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Blogs

Mastering Peak Trading: THG Ingenuity’s Approach to Platform Stability

During peak trading, the line between record revenue and a damaged reputation is measured in just milliseconds. Flawless technical performance isn't a luxury; it's the foundation of success. This article details THG Ingenuity's proven engineering strategy, from rigorous load testing to real-time security, ensuring our partners conquer their critical moments.

Reading time: 2 min read Published: October 30, 2025
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Blogs

How to Be the Beauty Brand Everyone Watches: Mastering TikTok Live Selling

TikTok Shop has quietly become one of the most powerful forces in beauty retail. 

During last year’s Black Friday, it generated over £79 million in sales and hosted more than 30,000 livestreams, proving that live selling has moved from side experiment to central strategy. 

Beauty brands were among the first to see its potential because no other format lets them demonstrate, educate and connect with audiences in real time. But the opportunity is now far bigger than driving impulse purchases. Live selling has evolved into a place where brand storytelling, product discovery and purchase happen in the same moment. 

Published: October 16, 2025
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Press Releases

THG Studios Serves an Ace With ‘SMASH’, the World’s First Immersive Padel Court for Brands and Content Creators

Powered by Google Cloud technology, the interactive court provides a state-of-the-art backdrop for brand storytelling in the UK’s fastest growing sport.  

Reading time: 1 min read Published: November 4, 2025
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Press Releases

THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

A new era for intelligent, personalised experiences. 

Reading time: 1 min read Published: October 22, 2025
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Press Releases

THG Commerce and Smart Works Greater Manchester Unite for Women in Commerce

THG Commerce and Smart Works Greater Manchester have joined forces. See how their new charity partnership will empower women and break the cycle of hardship.

Published: October 1, 2025
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