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With high competition and rapid developments online, how do brands navigate their new, predominately digital roles and take advantage of the new ways to reach and engage with customers authentically? 

With ecommerce technology opening a world of opportunities for businesses, brands can now reach consumers anywhere. Our guide gives you the tools to start your global journey with confidence.

As Gen Z’s spending power grows, retailers are increasingly looking to understand this rising consumer demographic and find ways to better connect with it. Discover more about what drives these digitally native, pragmatic consumers and what they expect from brands in our latest report.

In the age of instant gratification, ‘now’ is the new normal. Consumers can have almost anything delivered to their doorstep in minutes, from a gourmet meal to a pint of ice cream. This on-demand revolution has reshaped the food and beverage industry, creating a fierce battleground where speed is king. But this relentless focus on speed has created a dangerous pitfall for brands: The Convenience Trap. 

In today’s fast-paced social media landscape, Food & Beverage brands face a tricky balancing act: joining viral trends can boost visibility, but chasing every fleeting meme risks diluting brand authenticity. The key lies in strategically leveraging trends to enhance, rather than overshadow, your brand’s story, ensuring cultural relevance while building lasting consumer trust.

Struggling with stock in the wrong warehouse and competing demands from D2C and B2B channels? This great balancing act can threaten your revenue and reputation, especially during peak season. Stop juggling and start mastering your inventory with an intelligence-led strategy. Here’s how to win on all fronts.

THG Fulfil has launched its new Checkout solution, a powerful platform designed to simplify cross-border commerce and boost conversion rates by up to 15%. Discover how this integrated service provides localised payment options and handles global tax and duty compliance, allowing brands to scale into 200 markets faster than ever before.

THG Commerce, now an official TikTok Shop Partner, has unveiled enhanced social commerce capabilities. This gives brands an unparalleled, end-to-end solution to drive awareness and sales directly on social platforms, tapping into the future of retail where consumers are most engaged.

THG Studios announces a significant seven-figure investment in cutting-edge Virtual Production technology, bringing a new era of flexibility and creative freedom to brands. This innovation maximises budgets by blending physical and digital elements in real-time, offering television-quality production with remarkable cost and time efficiencies.