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Resources

THG Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally. 

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Reports

The Role of Brand in the Digital Future

With high competition and rapid developments online, how do brands navigate their new, predominately digital roles and take advantage of the new ways to reach and engage with customers authentically? 

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Reports

International Ecommerce – A Comprehensive Guide to Entering New Markets

With ecommerce technology opening a world of opportunities for businesses, brands can now reach consumers anywhere. Our guide gives you the tools to start your global journey with confidence.

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Reports

Creating a Positive Retail Experience for Gen Z

As Gen Z’s spending power grows, retailers are increasingly looking to understand this rising consumer demographic and find ways to better connect with it. Discover more about what drives these digitally native, pragmatic consumers and what they expect from brands in our latest report.

speaker photo from an on demand FoC webinar about Winning in Social Through Data and Insight

Webinars

Winning in Social Through Data and Insight

Social media is a place where brands can connect with customers, create a sense of community and loyalty, alongside being an opportunity to transact and generate revenue. But with so much noise in the digital world, how can brands win in social today?

Webinars

The Profitable Paradox: How DTC Delivers Tangible Gains & Intangible Value for FMCG Brands

Boost your FMCG brand with DTC. This webinar reveals why this approach is essential, how it goes beyond sales (think stronger loyalty and data!), and features Coca-Cola's DTC experience. 

Learn how to implement DTC with expert guidance & actionable tips in our webinar. 

Published March 7, 2024

Watch now
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Webinars

Beauty Breakthroughs

2023 brings a new post-pandemic chapter for beauty brands to navigate. With consumer values, product transparency, innovation, and new product and brand discovery driving the key trends for the year ahead, brands have a unique opportunity to co-create their futures in tandem with their now savvier, highly informed, highly expectant audiences. 

Published February 23, 2024

Watch now
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Case Studies

Vital Proteins – A Day Bigger Than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify their feature on ITV's This Morning, driving a 1,026% spike in sales compared to the previous day. Discover how we turned exposure into performance in our latest case study.

+494%

new daily users

+1624%

sales vs daily average

+1122%

transactions vs. previous day 

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Case Studies

Cult Beauty Sees a 30% Boost in Conversion Rates After Re-Platforming to THG Ingenuity

Following a rapid 10-week site migration to THG Ingenuity's complete ecommerce platform, Cult Beauty saw a significant rise in average order value, a 30% jump in conversion rates, and faster page load times.

The beauty retailer’s new digital platform proved its mettle during the high-pressure Black Friday sales, effortlessly handling a massive influx of customers.

Curious to see how THG Ingenuity could fuel your brand’s growth? Explore the infographic below.

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Case Studies

Delivering International DTC Expansion: THG Ingenuity x ELEMIS

In 2020, premium skincare brand ELEMIS partnered with THG Ingenuity to rapidly scale its DTC expansion. The result? A five-year digital roadmap delivered in just 10 months, with 16 sites launched across Europe and APAC. 

Key highlights include:
 

10

months to deliver a 5-year expansion plan

16

international sites launched

132,000

new customers acquired across EU markets