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In today’s fast-moving retail world, your customers shop everywhere from TikTok to high street stores to marketplaces like Amazon and Temu. Are you showing up where they are?

As consumer brands enter the most critical phase of the retail calendar, the opportunity to dominate the market lies not just in promotions or pricing, but in powerful, culturally resonant content. The "content period" — the phase leading up to and including peak retail moments like Christmas — is a battlefield where attention is currency. Winning here requires more than volume; it demands strategic storytelling, real-time engagement, and bold experimentation. 

The DIY specialist retail market is forecast to grow 16% by 2029, and the European home improvement market looks set to follow suit, projected to grow by $32.9 billion by the same year, creating significant opportunities for Home Retail brands. 

Artificial Intelligence is revolutionising how we work and create. At THG Studios, we're at the forefront of this transformation, exploring AI's potential while maintaining strong ethical standards.  

This Whitepaper delves into current AI trends and how we integrate them into our creative process to deliver exceptional client results.

The beauty fulfilment landscape is evolving rapidly, driven by rising labour costs, supply chan complexities, and ever-growing consumer demands for fast & personalised service.

Don’t let fulfillment be an afterthought: A THG Fulfil customer data study. 

Don’t let fulfilment be an afterthought: A THG Fulfil customer data study. 

This International Women's Day, we're continuing the conversation. In this whitepaper, our CCO Lucy Cooper shares her thoughts on omnichannel and social commerce, AI for brand experience, and women in leadership.

As brands face rising media costs, increasing competition and rising customer indifference, marketing ROI is under increased pressure. Learn how brands and marketers can leverage their ecommerce presence to understand and improve their brand health in our whitepaper.

Discover the latest from the world of media and entertainment in the second issue of Form magazine.

Featuring expert interviews, our latest whitepaper, behind-the-scenes looks at our creative partnerships, and much more, this issue is a must-read for anyone working in the M&E creative and marketing space.

The marketing landscape is evolving rapidly, driven by shifting consumer behaviour, emerging channels, and the rise of AI. To stay competitive and profitable, brands must adapt to these changes. 

Discover the key trends shaping 2025.