Skip to main content

Ingenuity
To top
icon

Resources Hub

Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.

Featured Article

Customer experience

Digital transformation

Blog

Customer Journey Mapping as a Driver for Customer-Centric Success

When striving for customer-centric success, creating a customer journey map is an effective strategy to implement. Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

December 14, 2023

Read more

Showing 1 of 47 results

Customer experience

Blog

Retail

How to Reduce Cart Abandonment

Few things can be more frustrating for online brands than consumers putting products in their digital baskets only to not complete the purchase later on. Read on to discover why shoppers abandon their carts and what to do about it.

February 22, 2024

Read more

Blog

Retail

The Impact of Brand Collaborations and Limited-Edition Products

60% of consumers are driven to purchase through a fear of missing out, and brands are capitalizing on this by incorporating brand collaborations and limited-edition products into their go-to-market strategy. Explore just how such initiatives can impact brand awareness and performance here.

February 1, 2024

Read more

Customer experience

Blog

Retail

How to Improve Your Online Retail Customer Experience

An effective retail customer experience strategy drives engagement, repeat sales and customer loyalty. Learn what it is and how to achieve it in our essential guide.

January 24, 2024

Read more

Webinars

View all

Webinars

Future of Commerce

Retail

On Demand

From Gyms to Global Dominance: The Evolution of the Myprotein Brand

Watch this webinar to gain valuable insights into Myprotein's vision as it shifts towards becoming a lifestyle brand for health and wellness, balancing performance and wellness in its mission to add value to people's lives.

Watch now

Webinars

Future of Commerce

Retail

On Demand

Customer Expectations of Omnichannel Retail

Join our panellists as they discuss the ever-changing expectations that customers have of omnichannel retailers and the impact these changes are having on the role of DTC in a multichannel environment.

Watch now

Webinars

Future of Commerce

Case Studies

Retail

On Demand

Becoming Truly Omnichannel: A Matalan Case Study

Explore Matalan’s strategy to become a truly omnichannel fashion retailer and the role that THG plays in this webinar from The Future of Commerce.

Watch now

Reports

View all

Retail

Reports

The Retail Outlook

2023 looks set to be a challenging year for brands. While ecommerce sales are rising, inflation remains high and many consumers are reducing their non-essential spending. In this report, we explore the trends shaping the retail sector, so you can cater to changing consumer demands in 2023.

Read more

Digital transformation

Retail

Reports

Ingenuity's guide to Cyber Week

The secret to Black Friday and Cyber Monday success is planning. Everything from email fonts to show-stopping deals needs to be ready before November rolls around. Read our guide for key tips and strategies to prepare your brand for Cyber Week and make the event a resounding hit.

Read more

Retail

Reports

Creating A Positive Retail Experience For Gen Z

As Gen Z’s spending power grows, retailers are increasingly looking to understand this rising consumer demographic and find ways to better connect with it. Discover more about what drives these digitally native, pragmatic consumers and what they expect from brands in our latest report.

Read more

Case studies

View all

Digital transformation

Case Studies

Retail

Driving digital transformation: Ingenuity Commerce X Homebase

Read how Ingenuity Commerce created a customer-first, digitally enabled store for the home improvement giant and helped them achieve a 13% increase in conversion rate and 90% YoY rise in traffic.

+13%

Immediate CVR uplift

+90%

Immediate traffic levels vs previous year

+92%

Email channel performance vs pre-migration

Read more

Press releases

View all

Retail

Internationalisation

Press Release

Ingenuity announces five-year partnership with Aditya Birla Fashion Retail Ltd to establish its Jaypore Brand in the US market

Ingenuity, the complete commerce business of THG plc, has partnered with Aditya Birla Fashion Retail Ltd (“ABFRL”) one of India’s largest branded fashion and retail companies, to support the launch of its brand Jaypore, in the US market.

Read more

Retail

Press Release

Ingenuity Commerce partners with sustainable fashion retailer OMNES to boost performance marketing strategy

Read about the partnership between Ingenuity Commerce and sustainable fashion retailer, OMNES. The partnership will see the support of OMNES brand growth through the acquisition of new customers in the UK through a full funnel strategy to support multi-channel customer experience.

Read more

Retail

Press Release

ASDA Mobile Appoints Two New Partners to Support Digital Growth Plans

Ingenuity has partnered with Asda Mobile to develop its marketing and communications strategy and deliver ambitious growth in the mobile marketplace.

Read more

Infographics

View all

Infographics

Retail

The Retail Outlook

Explore the retail trends that will define brand success in 2024 and beyond. Our infographic outlines the trends, events and opportunities that will shape the retail landscape in the months ahead.

Read more

Infographics

Retail

Meet Gen Z

A new generation is shaping retail. Gen Zs are digital natives, preferring digital tools, not just to connect with others but also for entertainment and shopping-related activities.

Read more

Infographics

Retail

Fashion ecommerce trends for 2022

The COVID-19 pandemic has both accelerated online shopping and the fashion industry which has historically relied on bricks-and-mortar retail, is seeking innovative approaches to online commerce to meet emerging customer expectations.

Read more