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Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.

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Future of Commerce

Reports

Navigating Consumer Paradoxes to Transform the Future of Commerce

Explore the trends of tomorrow, emerging and innovative marketing, technology and operations solutions and discover the consumer paradoxes shaping our digital era in The Future of Commerce report.

September 19, 2023

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Digital transformation

Blog

Retail

How a Consumer Behavior Analysis Can Elevate Your Retail Ecommerce Strategy

The key to market differentiation lies in your shoppers. Learn how a consumer behaviour analysis can enhance your retail strategy in our article.

August 23, 2023

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Blog

Retail

Circular Fashion: Exploring the Future of Sustainable Business

Circular fashion helps retail businesses minimize waste, maximize resource efficiency, and promote sustainable efforts throughout the lifecycle of a garment. Learn how adopting this strategy can help you thrive in the competitive retail market.

August 18, 2023

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Blog

Retail

Six Customer Retention Strategies That Drive Loyalty

A customer retention strategy is designed to cultivate loyalty and contribute to sustained business growth. Find out how you can use it to create a loyal customer base that drives success in this article.

August 14, 2023

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Webinars

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Webinars

Future of Commerce

Digital transformation

Retail

Building brand engagement and trust: An omnichannel approach

Want to know how an omnichannel approach can drive tangible results? Hear ESPA’s Managing Director discuss just that as he reflects on the rewards of digital innovation for a traditionally physical-world brand in the face of a global pandemic.

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Webinars

Retail

Ingenuity X Homebase

Homebase CFO Andy Coleman and THG Ingenuity SVP of Business Development & Sales Tatiana Kalinina discuss the use of DTC to scale to new markets and the home improvement giant’s DTC transformation.

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Reports

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Retail

Reports

The Retail Outlook 2023

2023 looks set to be a challenging year for brands. While ecommerce sales are rising, inflation remains high and many consumers are reducing their non-essential spending. In this report, we explore the trends shaping the retail sector, so you can cater to changing consumer demands in 2023.

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Digital transformation

Retail

Reports

THG Ingenuity's guide to Cyber Week

The secret to Black Friday and Cyber Monday success is planning. Everything from email fonts to show-stopping deals needs to be ready before November rolls around. Read our guide for key tips and strategies to prepare your brand for Cyber Week and make the event a resounding hit.

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Retail

Reports

Creating a positive retail experience for Gen z

As Gen Z’s spending power grows, retailers are increasingly looking to understand this rising consumer demographic and find ways to better connect with it. Discover more about what drives these digitally native, pragmatic consumers and what they expect from brands in our latest report.

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Case studies

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Digital transformation

Case Studies

Retail

Driving digital transformation: THG Ingenuity X Homebase

Read how THG Ingenuity created a customer-first, digitally enabled store for the home improvement giant and helped them achieve a 13% increase in conversion rate and 90% YoY rise in traffic.

+13%

Immediate CVR uplift

+90%

Immediate traffic levels vs previous year

+92%

Email channel performance vs pre-migration

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Press releases

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Retail

Press Release

Dulux partners with THG to launch heritage range at Homebase

The UK’s largest paint manufacturer has partnered with home improvement giant Homebase and THG Ingenuity to manage and develop a bespoke launch site for its new Dulux Heritage range.

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Retail

Press Release

Homebase agree 10 year digital transformation partnership

THG Ingenuity, the Ecommerce Services division of THG, today announces a 10-year partnership with Homebase in a multi-million-pound deal to digitally transform the British home and garden retailer.

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Infographics

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Infographics

Retail

Meet Gen Z

A new generation is shaping retail. Gen Zs are digital natives, preferring digital tools, not just to connect with others but also for entertainment and shopping-related activities.

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Infographics

Retail

Fashion ecommerce trends for 2022

The COVID-19 pandemic has both accelerated online shopping and the fashion industry which has historically relied on bricks-and-mortar retail, is seeking innovative approaches to online commerce to meet emerging customer expectations.

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Infographics

Retail

Latin America ecommerce market

Did you know that by 2024 74% of ecommerce purchases in Latin America will be made with a mobile device? Download our infographic to learn how to exceed online customer expectations in this market.

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