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Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.

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Customer experience

Digital transformation

Blog

Customer Journey Mapping as a Driver for Customer-Centric Success

When striving for customer-centric success, creating a customer journey map is an effective strategy to implement. Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

December 14, 2023

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Customer experience

Blog

Retail

How to Reduce Cart Abandonment

Few things can be more frustrating for online brands than consumers putting products in their digital baskets only to not complete the purchase later on. Read on to discover why shoppers abandon their carts and what to do about it.

February 22, 2024

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Blog

Retail

The Impact of Brand Collaborations and Limited-Edition Products

60% of consumers are driven to purchase through a fear of missing out, and brands are capitalizing on this by incorporating brand collaborations and limited-edition products into their go-to-market strategy. Explore just how such initiatives can impact brand awareness and performance here.

February 1, 2024

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Customer experience

Blog

Retail

How to Improve Your Online Retail Customer Experience

An effective retail customer experience strategy drives engagement, repeat sales and customer loyalty. Learn what it is and how to achieve it in our essential guide.

January 24, 2024

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Webinars

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Webinars

Future of Commerce

Internationalisation

On Demand

How to Thrive Globally: Taking Your Brand to Audiences Across the World

Whether you're a well-established brand or just starting your international journey, this webinar will equip you with the knowledge and strategies needed to navigate the complexities of global expansion.

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Webinars

Future of Commerce

On Demand

Our Sustainability Journey: Tackling Scope 3 Emissions

In this webinar from The Future of Commerce, Mark Jones, THG’s Chief Sustainability Officer, provides an overview of THG’s hard work since the launch of THG x Planet Earth, and shares the progress and innovative projects achieved year-to-date.

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Webinars

Future of Commerce

On Demand

Winning in Social Through Data and Insight

This webinar dives into into the nuances of organic and paid social, exploring the critical role of strategy, data, and insight in optimizing content and achieving tangible results. On top of that, it explores how creativity and best practices can elevate your social presence.

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Reports

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FMCG

Reports

Five ways FMCG brands can win at omnichannel

Now more than ever, shopping journeys span across multiple online and offline channels. Read our report to discover our five key recommendations to help FMCG brands launch and develop successful omnichannel strategies.

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Digital transformation

Reports

The ICON Magazine

This first edition of ICON is a showcase of our business artistry, combined skills and creativity, a publication enriched with insight, trend and visual strategy that's set to shape the future of the creative landscape.

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Future of Commerce

Digital transformation

Reports

Report: Navigating Consumer Paradoxes to Transform the Future of Commerce

Explore the trends of tomorrow, emerging and innovative marketing, technology and operations solutions and discover the consumer paradoxes shaping our digital era in The Future of Commerce report.

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Case studies

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Case Studies

FMCG

Vital Proteins – a day bigger than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.

+494%

New daily users on site

+1624%

Sales vs daily average

+1122%

# transactions vs previous day

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Customer experience

Case Studies

Beauty

Ingenuity Commerce X Dermstore

With £1.5M revenue recouped within the first six months of using our fraud detection solution, discover the success skincare brand, Dermstore, have experienced working with Ingenuity Commerce's proprietary fraud detection platform.

63.8%

Fraud check delays reduction

96.6%

Chargeback rate reduction

81.5%

False positive rejection rate reduction

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Case Studies

FMCG

Bimuno doubles subscription rates with Ingenuity Commerce

Food supplement and wellness brand Bimuno partnered with Ingenuity Commerce to increase their direct-to-consumer (DTC) presence. Learn how they grew their revenue by 81% over three months in our new case study.

81%

Revenue increase over 3 months

<10%

Subscription churn rate

33%

Conversion rate

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Press releases

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Retail

Internationalisation

Press Release

Ingenuity announces five-year partnership with Aditya Birla Fashion Retail Ltd to establish its Jaypore Brand in the US market

Ingenuity, the complete commerce business of THG plc, has partnered with Aditya Birla Fashion Retail Ltd (“ABFRL”) one of India’s largest branded fashion and retail companies, to support the launch of its brand Jaypore, in the US market.

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Retail

Press Release

Ingenuity Commerce partners with sustainable fashion retailer OMNES to boost performance marketing strategy

Read about the partnership between Ingenuity Commerce and sustainable fashion retailer, OMNES. The partnership will see the support of OMNES brand growth through the acquisition of new customers in the UK through a full funnel strategy to support multi-channel customer experience.

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Beauty

Press Release

Ingenuity Announces Deal With L’Oréal

Ingenuity announces the signing of a deal with L'Oréal, the world's leading beauty player, to manage the direct-to-consumer (DTC) activities for two of L’Oréal Group's luxury division brands in North America.

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Infographics

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Infographics

Retail

The Retail Outlook

Explore the retail trends that will define brand success in 2024 and beyond. Our infographic outlines the trends, events and opportunities that will shape the retail landscape in the months ahead.

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Infographics

FMCG

Key considerations for DTC success for FMCG brands

FMCG brands embracing direct-to-consumer (DTC) face distinctive challenges and opportunities. Learn how to achieve digital success through prioritizing technology, operations, and marketing to navigate this shift effectively in this infographic.

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Infographics

FMCG

Five ways FMCG brands can win at omnichannel

Learn five key strategies your FMCG brand needs to adopt to excel in the omnichannel landscape. Check the infographic below for insights on appealing to convenience- and personalization-focused consumers.

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