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THG INGENUITY 

The Future of Commerce

Take a look into the future of commerce as THG Ingenuity brings together leading brands and minds to explore the trends, tools and strategies set to shape the definition of success in the world of commerce over the next 12 months and beyond.

With talks from Microsoft, Meta, Steven Bartlett and more, explore all our on-demand sessions below.

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Understanding the trends

Explore the current, emerging and accelerating trends shaping the future of commerce; from social commerce and influencers, to purpose-led marketing and the tools enabling connection between brand and consumer.

Drunk elephant bottles on a pink background

UNDERSTANDING THE TRENDS

The top consumer trends impacting DTC today 

Holly Friend, Futurist, Writer & Cultural Strategist
(The Future Laboratory)  

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LouLou McFadzen , Influencer Executive

UNDERSTANDING THE TRENDS

The loyal consumer – how brands can adapt to trends to drive loyalty through social creators

LouLou McFadzen , Influencer Executive (THG Society) in conversation with Jim Meadows, Media & Partnerships Director (THG), Laura Donadio, General Manager (THG Society)

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Ellie England, Commercial Director

UNDERSTANDING THE TRENDS

Marketing with purpose

Ellie England, Commercial Director (Microsoft)  

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Discovery meets commerce

UNDERSTANDING THE TRENDS

Discovery meets commerce – changing shopper behaviours & the tools that help connect people and businesses

Karen Worthington, Client Partner (Meta) 

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Responding to the trends

What can brands to today to put them in the best position to succeed in the face of future trends?

Wind turbines in the ocean

RESPONDING TO THE TRENDS

Making commerce sustainable, one tree at a time

Phil Pratt, CSO (THG Eco)  

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Entering new markets and reaching new audiences

RESPONDING TO THE TRENDS

Entering new markets and reaching new audiences; where to go and how to grow

Neil Mistry, CEO (Myprotein) 

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Building brand engagement and trust

RESPONDING TO THE TRENDS

Building brand engagement and trust: An omnichannel approach

Danny Golby, General Manager (ESPA)  

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Informed by data

RESPONDING TO THE TRENDS

Informed by data, not led by data - using the right data in decision making

Peter Young, Marketing Director (THG Ingenuity), Abdu Alhadithi, General Manager - Acquisition (THG Ingenuity) and guests 

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Developing the Future Capabilities for Successful DTC 

From leadership to technology to resilience, discover some of the key ingredients to building DTC success.

A conversation with Steven Bartlett, Diary of a CEO

DEVELOPING SUCCESSFUL DTC

Leadership capabilities: A conversation with Steven Bartlett, Diary of a CEO

Vivek Ganotra (CEO, THG Ingenuity) and Steven Bartlett

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Benedict Evans, Strategic Tech Analyst

DEVELOPING SUCCESSFUL DTC

The future tech that matters

Benedict Evans, Strategic Tech Analyst

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Homebase: A DTC success story

DEVELOPING SUCCESSFUL DTC

Homebase: A DTC success story

Shaheen Zia, Client Director (THG Ingenuity) in conversation with Simon Luscombe, Digital Director (Homebase)   

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Going for gold; developing resilience for success

DEVELOPING SUCCESSFUL DTC

Going for gold; developing resilience for success 

Callum Skinner, Olympic Gold Medallist and Business Development Director (THG Ingenuity) 

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Vivek Ganotra, CEO (THG Ingenuity) and esteemed guests.

DEVELOPING SUCCESSFUL DTC

Preparing for the future of commerce

Vivek Ganotra, CEO (THG Ingenuity) and esteemed guests.   

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