THG INGENUITY
The Future of Commerce
Last year saw the launch of our flagship event - The Future of Commerce, a two-day event bringing together leading industry experts to explore key consumer trends of the future.
During a jam-packed agenda, we welcomed the likes of Meta, Microsoft, and TikTok along with special guests Steven Bartlett and Olympic gold medallist Callum Skinner, to share insight into the latest opportunities in commerce. Take a look at all of our on-demand sessions below.
This year we’re taking it to the next level, more information to follow in the coming weeks, don’t miss out – make sure you save the date in your diary. Thursday 21st September - Friday 22nd September 2023.

Understanding the trends
Explore the current, emerging and accelerating trends shaping the future of commerce; from social commerce and influencers, to purpose-led marketing and the tools enabling connection between brand and consumer.

UNDERSTANDING THE TRENDS
The top consumer trends impacting DTC today
Holly Friend, Futurist, Writer & Cultural Strategist
(The Future Laboratory)
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UNDERSTANDING THE TRENDS
The loyal consumer – how brands can adapt to trends to drive loyalty through social creators
LouLou McFadzen , Influencer Executive (THG Society) in conversation with Jim Meadows, Media & Partnerships Director (THG), Laura Donadio, General Manager (THG Society)
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UNDERSTANDING THE TRENDS
Marketing with purpose
Ellie England, Commercial Director (Microsoft)
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UNDERSTANDING THE TRENDS
Discovery meets commerce – changing shopper behaviours & the tools that help connect people and businesses
Karen Worthington, Client Partner (Meta)
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Responding to the trends
What can brands to today to put them in the best position to succeed in the face of future trends?

RESPONDING TO THE TRENDS
Making commerce sustainable, one tree at a time
Phil Pratt, CSO (THG Eco)
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RESPONDING TO THE TRENDS
Entering new markets and reaching new audiences; where to go and how to grow
Neil Mistry, CEO (Myprotein)
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RESPONDING TO THE TRENDS
Building brand engagement and trust: An omnichannel approach
Danny Golby, General Manager (ESPA)
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RESPONDING TO THE TRENDS
Informed by data, not led by data - using the right data in decision making
Peter Young, Marketing Director (THG Ingenuity), Abdu Alhadithi, General Manager - Acquisition (THG Ingenuity) and guests
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Developing the Future Capabilities for Successful DTC
From leadership to technology to resilience, discover some of the key ingredients to building DTC success.

DEVELOPING SUCCESSFUL DTC
Leadership capabilities: A conversation with Steven Bartlett, Diary of a CEO
Vivek Ganotra (CEO, THG Ingenuity) and Steven Bartlett
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DEVELOPING SUCCESSFUL DTC
The future tech that matters
Benedict Evans, Strategic Tech Analyst
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DEVELOPING SUCCESSFUL DTC
Homebase: A DTC success story
Shaheen Zia, Client Director (THG Ingenuity) in conversation with Simon Luscombe, Digital Director (Homebase)
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DEVELOPING SUCCESSFUL DTC
Going for gold; developing resilience for success
Callum Skinner, Olympic Gold Medallist and Business Development Director (THG Ingenuity)
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DEVELOPING SUCCESSFUL DTC
Preparing for the future of commerce
Vivek Ganotra, CEO (THG Ingenuity) and esteemed guests.
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