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Introducing Conversations in Commerce, the insightful interview series from THG Commerce.

 

In the series, we sit down with some of the industry's best and brightest, shining a light on the challenges, opportunities, insights and developments from the world of commerce.

 

Featuring incisive and expansive interviews with industry leaders, business founders and more, Conversations in Commerce is an exploration and analysis of the trends, behaviors and forces shaping the industry – and a look at what lies ahead for the brands and players within.

 

Explore the Conversations in Commerce series below.

A shot of inside a THG warehouse, with an automated robot moving across a grid

Reports

Fulfilment Health Check

Register for your fulfilment health check today for a free diagnostic on your fulfilment performance.

Reports

Commerce Without Limits: Sell Where Your Customers Shop

In today’s fast-moving retail world, your customers shop everywhere from TikTok to high street stores to marketplaces like Amazon and Temu. Are you showing up where they are?

Reports

How brands can use Content to Win Christmas

As consumer brands enter the most critical phase of the retail calendar, the opportunity to dominate the market lies not just in promotions or pricing, but in powerful, culturally resonant content. The "content period" — the phase leading up to and including peak retail moments like Christmas — is a battlefield where attention is currency. Winning here requires more than volume; it demands strategic storytelling, real-time engagement, and bold experimentation. 

Three Vital Proteins products and a chemex coffee on marble worktop

Case Studies

Vital Proteins – A Day Bigger Than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify their feature on ITV's This Morning, driving a 1,026% spike in sales compared to the previous day. Discover how we turned exposure into performance in our latest case study.

+494%

new daily users

+1624%

sales vs daily average

+1122%

transactions vs. previous day 

Cult Beauty goodie bag contents laid out individually on orange background with pink marble

Case Studies

Cult Beauty Sees a 30% Boost in Conversion Rates After Re-Platforming to THG Ingenuity

Following the 10-week-long migration to THG Ingenuity's complete ecommerce platform, Cult Beauty registered an increase in average order value, a boost in conversion rates, and a quicker page load time.

The beauty retailer continued to reap the benefits of the digital platform on Black Friday when the influx of customers is difficult to handle.

Check out the infographic below if you’re curious about how THG Ingenuity can help fuel the growth of your business, too.

Elemis skincare product and apricot on clear block

Case Studies

Delivering International DTC Expansion: THG Ingenuity x ELEMIS

ELEMIS partnered with THG Ingenuity in 2020 to rapidly scale its DTC operations into new markets, launching 16 sites across Europe and APAC in just 10 months. Discover how the premium skincare brand accelerated a five-year expansion plan in less than a year in our case study.

10

months to deliver a 5-year expansion plan

16

international sites launched

132,000

new customers acquired across EU markets

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Accelerate your journey to growth with THG Ingenuity today.