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With high competition and rapid developments online, how do brands navigate their new, predominately digital roles and take advantage of the new ways to reach and engage with customers authentically? 

With ecommerce technology opening a world of opportunities for businesses, brands can now reach consumers anywhere. Our guide gives you the tools to start your global journey with confidence.

As Gen Z’s spending power grows, retailers are increasingly looking to understand this rising consumer demographic and find ways to better connect with it. Discover more about what drives these digitally native, pragmatic consumers and what they expect from brands in our latest report.

In today’s fast-paced social media landscape, Food & Beverage brands face a tricky balancing act: joining viral trends can boost visibility, but chasing every fleeting meme risks diluting brand authenticity. The key lies in strategically leveraging trends to enhance, rather than overshadow, your brand’s story, ensuring cultural relevance while building lasting consumer trust.

Struggling with stock in the wrong warehouse and competing demands from D2C and B2B channels? This great balancing act can threaten your revenue and reputation, especially during peak season. Stop juggling and start mastering your inventory with an intelligence-led strategy. Here’s how to win on all fronts.

You’ve probably heard the term "virtual production" (VP) buzzing around, especially after seeing the stunning, otherworldly landscapes in series like The Mandalorian. But this technology isn't just for big-budget Hollywood productions anymore. 

It's a game-changer for brands, marketers, and creative agencies, revolutionising how content is made. 

THG Ingenuity helped wellness brand Vital Proteins amplify their feature on ITV's This Morning, driving a 1,026% spike in sales compared to the previous day. Discover how we turned exposure into performance in our latest case study.

Following a rapid 10-week site migration to THG Ingenuity's complete ecommerce platform, Cult Beauty saw a significant rise in average order value, a 30% jump in conversion rates, and faster page load times.

The beauty retailer’s new digital platform proved its mettle during the high-pressure Black Friday sales, effortlessly handling a massive influx of customers.

Curious to see how THG Ingenuity could fuel your brand’s growth? Explore the infographic below.

In 2020, premium skincare brand ELEMIS partnered with THG Ingenuity to rapidly scale its DTC expansion. The result? A five-year digital roadmap delivered in just 10 months, with 16 sites launched across Europe and APAC. 

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